Zion Kim's Secrets to Creating a Business That Serves You

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Today on the show we have Zion Kim. Zion runs a portfolio of many different businesses and agencies all dedicated to helping entrepreneurs have a business that really serves them and frees them up to be in their best zone of genius and best self. This is a problem or solution that he has dedicated himself to because he has also dedicated himself to this practice in his own entrepreneurial journey. We are going to hear many stories of the tough choices that he made in order to create a business that serves him.

We are going to learn that sometimes you can grow a business and create a lot of success but it is not exactly the success that you ultimately wanted to create. Zion is going to talk about how to avoid a lot of those pitfalls of the success that you don’t want to create and what to do to reorient your business so that it serves you, lights you up, and allows you to be at your very best. He brings a really big heart to this space that the world needs to see more of in many different leaders.

We discuss:

[03:19] Zion shares his defining moment.
[06:12] What is the point of creating these businesses that are supposedly in service to other people if you yourself as the entrepreneur are not being served by the business and are building a business from the place of self-sacrifice rather than something that is leading to a path of liberation and freedom.
[08:47] Success has consequences and if you are not really clear on where you want to go and what you value you can be successful in a lot of ways that end up removing you from the things you loved in your business.
[10:34] When we talk about success one of the biggest hurdles is how could we possibly serve someone that is more successful than me.
[11:20] It is so important for people to define and look at what success looks like for you. How much money do you want to make and how much do you want to work for that?
[12:52] When you're weighing your options create as many options as you can for yourself.
[14:58] You are not in a position to actually help, support, and impact as many people as you can if you yourself are not taken care of.
[15:57] When you take care of yourself selfishly first then you will actually have more capacity to give and for impact.
[19:05] What are you choosing to invest your time in and what are you sacrificing in its place? You can’t always increase your capacity.
[20:14] The biggest lie that you are telling yourself is that you are the only person in your business that can do what you are doing.
[24:12] Zion’s number one growth hack at the moment is just saying no to things. Don’t keep adding the next project.
[26:47] The most important thing to think about is you get to make a decision on whether or not you build a business or not. A business is a collection of systems that is able to create value in the world with or without you.
[28:33] They don’t care if you are the one getting them the results or not. What they are signing up for and actually want is the outcome or the result they really signed up for.
[29:49] First you're supporting delivery, then you are supporting the team that then supports the delivery, and eventually you get to decide if you want to even be that person or if you want to be the company CEO.
[30:35] It is really important to get super clear on what you want to build.
[31:54] Looking back Zion reflects that much of his life used to be based on his own ego and fear. He felt like he was the one that had to do everything.
[34:57] If you haven’t hired a mentor or coach, do it. We don’t know what we don’t know.