How Your Secret Value Makes You One of a Kind
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Today we are going to be talking about your secret value. We will explore what your secret value is and how you use it in your business to make what you do one-of-a-kind. I will also share more about how I am using this in my life and in my business by finding new ways to add value and create one-of-a-kind results and experiences for my clients.
We discuss:
- [02:00] The same techniques that you can use to tell a good story and enroll people from the stage can be used to tell a better story about your own life and own sense of purpose that can really energize, uplift you, really allow you to embody the best version of yourself, and the authority that you want to become when you start speaking.
- [02:56] In addition to the core valuable offer that you have that is clear and dialed in you have a whole lifetime of experience. You have personal experience, hobbies, interests, and things that you are working on that light you up. There might be ways to incorporate that into the work you do with your clients.
- [05:06] With this mixture of his personal hobbies, interests, creativity in music, and things that he has been working on and cultivating in himself he is now finding new ways to add value and create one-of-a-kind experiences for my clients.
- [07:01] It is very moving and impactful when we can use our other interests and passions in our business to serve our clients.
- [09:02] With secret value a lot of the time the value is even secret to you.
- [10:02] It is possible that you have a lot of secret value that you aren’t even totally aware of. It is worth examining the different areas of your life.
- [11:05] Once you really tap into that secret value and start to understand what it is, there are still ways that it can come forward in your messaging and the content that you are creating.
- [11:40] If you can become aware of the secret value and start to bring a little more of yourself forward this can also help you clarify your ideal clients.
- [12:51] Understanding and really leaning into who your ideal client is a process that you are continually refining.
- [13:45] This secret value can allow you to create something one of a kind.
- [14:30] It can set you apart and make you unique in a world where there is a lot of competition.
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