Why Your Origin Story is Not Enough
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Today on the show we are going to be talking about one of my favorite topics – origin stories but there is a twist. We are going to be talking about why your origin story is not enough. Not enough to succeed, not enough to carry your message to the goals you want to achieve. An origin story is usually 3-10 minutes long and is used to introduce yourself to the audience, create a connection and trust with them, and set you apart from your competition right off the bat.
These stories are memorable and have a cinematic feel to them and everybody wants to have one. These are also one of my favorite kinds of stories to work with people on. I love seeing how people light up when they get clear on this story and they are excited to share it. So much opportunity opens up for them. They are so thrilled to put the story into action. They feel a sense of completion but really there is a whole new world to explore. A good origin story is not the end or the entirety of your storytelling journey. It is just the beginning.
We discuss:
- [01:16] An origin story is usually 3-10 minutes long and is used to introduce yourself to the audience, create a connection and trust with them, and set you apart from your competition right off the bat.
- [03:04] A good origin story is not the end or the entirety of your storytelling journey. It is just the beginning.
- [04:26] The origin story is one of the best known and most popular forms of story. It is perfect to introduce yourself, create trust with the listener, and set expectations for what will come after. This is essential to get right but it is not going to carry you to a sale on its own.
- [06:05] It is good to have a coach who can speed up the process by asking the right questions.
- [08:37] The script of what you create is the beginning and not the end.
- [10:20] The goal is not to memorize the script we create word for word. It is about practicing telling stories with a strategic intention so that when the time comes to share your message you can speak with intuition and confidence and naturally respond to the audience in real-time and get back on track.
- [11:49] Storytelling is more than having a perfect sequence of words. There is timing, tone, movement, humor, mindset, presence, and so much more.
- [12:07] Good storytelling is a powerful form of listening.
- [13:37] There is an even more subtle element to storytelling and a subtle reward. It is one of the most valuable - the art of practicing.
- [14:35] With every one of the clients I work with, becoming a better speaker has helped them transform into a better visionary, leader, parent, partner, coach, and person. They are more aligned with their deep purpose than ever and they have confidence in how they can express that.
- [15:31] Storytelling is a deep, diverse, and incredible world that allows you to be a martial artist of the mind. Starting with the origin story is the perfect springboard but there is so much more beyond that.
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