Why Story is the Foundation to Your Business

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In this episode, we are going to be talking about why your story is the foundation of your business.  There is nothing more foundational to your business.   

When you have this story at the core of what you are doing, it starts solidifying and making everything easier in your business.  You need to have a great story in order to have a reason to get up in the morning and do the work you are going to do.  You need the right story to be able to attract the right customers.  Your story will become the core driver for all the things you do.

We discuss:

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