Why Story is the Foundation to Your Business

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In this episode, we are going to be talking about why your story is the foundation of your business. There is nothing more foundational to your business.

When you have this story at the core of what you are doing, it starts solidifying and making everything easier in your business. You need to have a great story in order to have a reason to get up in the morning and do the work you are going to do. You need the right story to be able to attract the right customers. Your story will become the core driver for all the things you do.

We discuss:

[02:16] When you have this story at the core of what you are doing, it starts solidifying and making everything easier in your business.
[02:48] Your story is going to influence your copywriting, web design, emails, and social media posts.
[04:21] You need to start by looking at who your story is for.
[05:23] A good coach is one that asks great questions. By listening to your client, you can guide them to their own truth and that is what creates lasting results.
[06:51] A great storyteller can guide a listener to their truth and the vision for the next step they need to take. Your process as a coach starts long before the person is signed on.
[08:19] You want to get to a point where you know your key audience so well that you coach them when you’re speaking about your own story and teaching them what you have to teach. The story is about your customer.
[09:33] Your story is your rocket fuel. Your story is also about you. Your story creates the context that you create your business around.
[10:21] If you create a purpose for the work that you are doing that is bigger than yourself then you can become unstoppable.
[11:04] If you don’t have a reason or story to keep showing up then it will wear you down.
[11:51] Some of the most defining moments in our lives happen around our traumas.
[16:14] Kyle shares a defining moment meeting a gut health expert that would change his life.
[17:39] How many great minds with solutions to big problems out there are blocked by the same problem?
[19:35] When you start to pick up on that divine purpose you have for being here on the planet, it empowers you. The roadblocks in your way will be more easily overcome.
[20:35] People want to work in a place and on a team where they have meaning behind what they do.
[22:11] What makes you unique and makes you stand out from the sea of competition is who you are, how you do what you do, and the beliefs and values that you emphasize in your process, and how you are working with people.
[24:52] Simple elements about your personality and beliefs can be a powerful differentiator.
[26:02] The first step is creating a proprietary process. This is a simple recipe for how you get results for your clients.
[26:36] A proprietary process is essential because it creates a framework for how and when you tell your story. That is going to make telling stories much easier and straightforward.
[27:22] What is the problem the client faces? What solution do you offer? What benefits and transformation do they experience from your solution?
[29:15] Instead of sharing everything point at a couple of key aspects of why you are different.
[31:17] Having a story that overcomes objections before they even get to a sales call is going to accelerate your connecting to your customers. By the time you invite them to join your program, all the objections will be eliminated.