When is the Right Time to Create a New Keynote or Presentation
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Today we are going to be answering a very important question. Should we create a new keynote speech or signature talk? There are certain crossroads at every entrepreneur’s, coach’s, and visionary’s journey where this may or may not be necessary. It takes a lot of energy to create a new presentation to spill your thoughts down to something you can use reliably in about 30-45 minutes over and over again to be a high-converting tool.
There is a certain lifespan to a good presentation or keynote and many great coaches, visionaries, and leaders are not quite aware of this lifespan. I am going to break down four different key moments when it is time to decide if you should create a new presentation.
We discuss:
- [01:31] There is a certain lifespan to a good presentation or keynote.
- [03:23] A great keynote is your vehicle to your audience and clients. It is an engine for your business to grow as you share your message. It requires maintenance.
- [04:37] It can be difficult for new and experienced speakers alike to know when is the right time to create something new.
- [05:08] You have the same offer but a new audience.
- [07:42] If you can change your perspective and start seeing your presentation not as one big speech but more like a modular thing and a collection of smaller stories that add up to the promise you can make, then you can start to move and select different pieces to adapt it for each audience.
- [08:52] The same audience but a new offer. They often want to go to the next level and have new problems so we need new stories and teaching.
- [10:20] The origin story is about the problem that your offer solves. So if you have a new offer you are solving a new problem and you need to describe the origin of that problem in your life.
- [12:59] Having a new offer and a new audience.
- [15:33] Oftentimes the challenges of carrying out this vision of growing this business and making these things a reality, demand that we are constantly improving ourselves.
- [17:41] When you are facing the visionary leap it is time for an amazing new story.
- [18:07] I have been speaking for years and my speech works good enough.
- [20:54] If you have been working with the same presentation that has been good enough for years but you know it could be better then it is time for a new talk.
- [21:40] In a single day you can create a keynote speech or presentation that would allow you to see more for years to come. That is what happens in a Story Pro VIP day.
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