4 Ways You're Leaving Your Best Stories and Money on the Table
Subscribe To The Podcast
We are going to be going over some hard truths today. It may not feel good to hear but once you know about them you will be better off. We are going to be talking about ways you are leaving money on the table, blindspots in your marketing, sales, and communication that are keeping you from getting as good of results as you could.
The problem of having your best, most useful stories hidden in plain sight impacts leaders at every level of success whether you are just starting out and crafting your offer for the first time or you have been doing this for a long time and you have really good systems and ways of doing things. No matter what stage of your career you are in means missing out on these stories and leaving money and impact on the table. Discovering the right stories to tell and finding these stories that are hidden in plain sight is one of my favorite things to help my clients with. Over the course of working with hundreds of entrepreneurs, coaches, and leaders to craft stories that get results I have started to notice some common roadblocks that keep people from recalling these great powerful stories that they can use right away. So let’s dig into the 4 story blindspots.
We discuss:
- [00:52] We are going to be talking about ways you are leaving money on the table, blindspots in your marketing, sales, and communication that are keeping you from getting as good of results as you could.
- [02:20] Having the right stories that could make an incredible impact on your audience that you are unaware of is like trying to win a basketball game and leaving your best players on the bench because you forgot about them.
- [05:14] Over the course of working with hundreds of entrepreneurs, coaches, and leaders to craft stories that get results I have started to notice some common roadblocks that keep people from recalling these great powerful stories that they can use right away.
- [05:44] Blindspot #1: No Destination - Many people have trouble coming up with stories because they don’t know how, why, or when to tell stories.
- [07:09] Not every story serves the same purpose. If you start with the end in mind and the destination or effect that you want your story to have then it becomes a lot easier to pick out the right stories.
- [08:36] Blindspot #2: We need to feel before we remember.
- [09:42] We can use the feeling to dig up times in the past of times when we felt very similarly. To find the right stories we start exploring how the client is feeling about the current problem that we want to help them with.
- [13:05] Blindspot #3: The Diamonds in the Rough Edges.
- [15:35] What if you transformed that story that you used to be ashamed of into one that elevates your vision, attracts your ideal customers, and helps others at the same time with that problem? You wouldn’t feel the same way about that story anymore.
- [16:08] Blindspot #4: Story without strategy.
- [16:39] You have to adapt your story to best suit what your listener wants.
- [18:02] If you understand the frameworks of good storytelling and how they fit together strategically into a good talk then your talk and content become easy to adapt.
- [18:50] Because you are a better listener you are going to be able to improvise and adapt from audience to audience. In the time it creates a lot of freedom and authenticity.
- [19:40] These blindspots happen for everyone and they wouldn’t be called blindspots if they were easy to notice and fix.
Connect with Kyle + The Story Engine
