4 Ways To Sell And Engage More When You Teach
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Mental static is one of the greatest sales killers for speakers and presenters especially when it comes to your teaching. There are a lot of different ideas out there about what good teaching really is and how it can make or break your presentation. Good teaching is not all about good information. It is in presenting the right dose of teaching to minimize mental static and inspire a decision from your listeners.
Today we are going to explore some of the techniques to improve your teaching. We are going to talk about road mapping and how it allows your audience to relax into your teaching, then we’ll talk about how a clear promise is the foundation of your teaching, then a simple change in what you teach that can have dramatic results when you speak, and finally, we’ll talk about how you can talk about your clients in a way that gets your audience leaning in and wanting more.
We discuss:
- [03:45] The more mental static your audience is experiencing, the less that your message is coming through and the less that they are focused on the offer and the potential to be successful with you.
- [04:45] Mental static is one of the greatest sales killers for speakers and presenters.
- [05:07] Good teaching is presenting the right dose of teaching to minimize mental static and inspire a decision from your listeners.
- [07:21] Road mapping is one of the simplest but most essential techniques to incorporate to create good teaching. It is giving the table of contents before your talk and you dive into all the wisdom that you have got to share.
- [07:43] Too often experts will just dive right into their teaching without providing a road map which leaves their audience unsure of what they’re going to cover.
- [08:22] Road mapping helps someone see the key ideas you are going to explore and puts them into context. It helps them relax into your teaching to know where you're going and what’s coming next. It helps them take more of your teaching in by helping them relate to the bigger picture and the promise of your presentation.
- [08:53] Just implement road mapping and you’re going to see more engagement and conversions when you speak.
- [09:12] Just give them the road map and you are going to clear away a lot of that potential mental static and keep your audience more engaged.
- [10:00] Building your presentation around a solid promise is not only essential for the audience to resonate with the message but it can also be a compass for you as you are building your presentation to make sure you avoid the over teaching pitfalls that are too common.
- [10:21] Your promise should be tangible and simple. It should be focused on the result they are going to experience not the work that they need to do in order to have that experience.
- [12:15] Teach them to change how they see the problem not how to solve it.
- [12:42] Overteaching on the how part of your teaching is a disservice to your audience.
- [14:44] With a new perspective on the problem your audience will automatically start to trust you with the solution and envision themselves taking action on whatever it is you are offering.
- [14:59] Use your client’s stories to reinforce your teaching.
- [15:46] Tell stories about your clients that relate specifically to the teaching point you are addressing.
- [17:19] You are going to deliver your talks faster and more concisely.
- [18:23] Which teaching point was your favorite and what are you going to be implementing in your next talk?
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