10 Ways to Increase Engagement on Webinars
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Today we are going to be talking about engagement on your webinars. Good news and bad news. The bad news is that there seems like there’s not going to be a lot of room for a lot of large in-person events for the next couple of years to come. So speaking on stages in front of large audiences, the opportunities for that are going to be few and far between. The good news is that there are a ton of opportunities for webinars, virtual summits, and presenting on virtual stages.
One of the key challenges to this is making sure that your presentation is highly engaging because being at home as an attendee of a virtual event there are plenty of ways to distract yourself, to pay attention to other things going on, and to not be as engaged. We have all been experiencing a lot more calls on Zoom and a lot more time in front of screens so people are fatigued. So if we want to keep their attention and keep them engaged throughout the whole time we need to improve how we present and what we present in order to maintain that engagement throughout the process.
We discuss:
- [02:15] Bring 110% energy when you speak.
- [02:28] One of the best ways to create engagement and get people energized is to be a little more over the top than you think you should be. Your energy is going to be infectious. A good rule of thumb is to be 110% energized.
- [03:37] You need to be well-practiced.
- [04:20] Know your tools and your software in and out before you present.
- [05:39] Do practice runs using your technology and tools so that when the time comes to present live you know what you're doing and what to expect.
- [05:55] Make a clear promise of the value that you're going to deliver in the presentation early.
- [06:57] Acknowledge the audience.
- [07:23] Acknowledge their struggle, that they have been trying hard to solve this problem, and then promise them that you have something that is going to be different and better.
- [07:53] Do housekeeping before you really dig into the presentation.
- [10:31] Keep your questions simple. When engaging with the audience you want to make sure they are simple yes and no questions.
- [11:25] Minimize your slides. Use your slides to enhance what you are saying, not guide it.
- [12:31] Be consistent in the fonts you use, the colors, and the size of the text you use on your slides. Use as little text as possible and instead use large images to demonstrate and enhance what you are talking about.
- [13:33] Use customer stories to enhance your teaching points instead of using them as testimonials.
- [14:35] Tell them what you are going to teach before you start teaching them. Include a roadmap slide.
- [16:15] Build your presentation around a proprietary process. It is much easier to talk about a simple 3 step process or a philosophy than a product or service.
- [17:23] This is a service that you are doing for your audience because at this time people are spending so much time in front of computers and screens, they are exhausted and it is your duty to make sure that they know that this is something different, valuable, and powerful for them to experience.
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