How TJ Nelson Built A Solar Empire While Overcoming Lyme Disease

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On today’s episode, we have TJ Nelson. We have known each other for about 6-7 years and we were both getting into the entrepreneurial scene at that time and just getting started out. Since we parted from our adventures, we have kept in touch and TJ has become one of the greatest salesmen out there He was the number one solar salesperson in the nation a few years back and has gone on to create his own company.

It hasn’t been all smooth sailing the whole way. He has also been working with Lyme Disease, something that dramatically changed the course of his life and is still something he is working with. He faces challenges that most people would just rather lay in bed. Despite that, he has been able to lead a company, grow a team, and make a huge impact and is continuing to do so.

On today’s episode, we are going to be exploring TJ’s story on how he was able to create such a successful solar empire while facing some very big challenges that most people would rather turn away from, give up, or ignore. This is a very special episode for me.

We discuss:

[03:32] TJ shares his defining moment. The biggest moment out of the many moments for him was when he discovered he had Lyme Disease.
[05:30] It took him about six to eight months to realize that he had Lyme Disease, but many people go much longer without realizing they have it.
[06:44] He believed that the mind could overpower anything. He realized that not everything was about mindset when it comes to physical health.
[09:16] Pain tolerance and discipline have gotten him where he is in his business. If you have a high pain tolerance then you are able to withstand the crazy pressures and emotional pain of business and the early stages. If you have discipline and you are going to do it no matter what and you are not going to give up, then it isn’t a matter of if. It is only a matter of when.
[10:49] If you are not willing to pay the price no matter what, you are not going to get there. If someone says they want something but they are not showing up or paying the price, then they never wanted it as much as they said they did.
[13:54] When you look back, all the crazy hard times were the biggest growth times.
[14:54] If there is this big obstacle that you have always been afraid of and you finally hit it that day, that is the most memorable day. The challenge is the reward.
[17:26] Sometimes with entrepreneurs it is all grit and hustle and in early phases that is sometimes necessary. There is a certain point where scaling up is going to require a different mindset.
[20:41] He is very transparent about his health with his team.
[22:42] One of the biggest mistakes you can make as a speaker is to have a story that you don’t have healed or processed all the way.
[24:42] A good speaker knows how to conjure the right feelings and emotions, live in the story, and allow us to experience the story with you. But if you lose control of your emotions and they start driving while you are on stage the audience starts to question if you are okay and if they can trust you.
[27:30] If you are too caught up in your own thing, it becomes more about you. Your speaking is not about you, it is about the audience. Just focus on providing value and giving them what they need.
[30:29] Life forced a purpose on him. The underlying motivation for him is to be an example of someone who went through things and carried onto hopefully carry on too.
[31:54] He wrote a book to share his story so someone going through the same experience can feel validated and encouraged to move through and not give up.
[34:09] There is something within each one of us, but sometimes people just have to be able to access it. If you just don’t quit and promise yourself you are not going to quit, that is sometimes all it takes.
[35:03] If you eliminate the coping, you’re going to get to the real feelings.
[35:53] The challenge is the reward. Growth is happiness. Decide what you want, figure out the price you have got to pay and be willing to pay the price.