The Value Blind Spot

the value blindspot

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The Value Blindspot is something that happens to most experts in their journey growing their business. We spend years honing a skill, building a community and creating a new understanding of the world. The problem is because of the new “expert” lens we view the world with, we lose the ability to communicate with our customers on a level that works for them. In this episode we’re going to learn what it looks like to have a value blind spot  and how to get out of one.

3 Lessons We Learned From This Episode

  • How learning the difference between problem solving and results based communication can make a huge difference in your marketing.
  • How to dig deeper into your customer's stories to understand what they need.
  • How to "get out fo your own head" when it comes to your story.

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