Resilient YouTube Success Strategies with Tamara Thompson
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On today’s episode, Tamara Thompson is joining us. Tamara is a YouTube super genius and today on the show we get to learn a lot of different strategies that she has not only used for creating a successful brand on YouTube and making content creation on YouTube and across all different social media platforms really easy for all the people she works with. She also outlines many different monetization strategies and how to truly get the most from your YouTube channel and YouTube strategy that goes a lot deeper than just get as many subscribers and views as possible. This is a great, highly tactical, deep dive for anybody looking to up their YouTube and content marketing game.
Tamara Thompson founded Serious Take Productions in 2012 and has built her creative video agency nationwide. Tamara received her degree in Filmmaking and pursued her passion to bring stories to life in a creative, emotional, and impactful way. She has won awards for her documentary films, produced for large corporations such as Microsoft, Starbucks, Safeway, and Gabriel Cosmetics, and has worked with top musicians from popular reality TV shows American Idol and NBC’s The Voice. Tamara lights up knowing each video her team has produced is meant to create a bigger impact, and drive results by building rapport with your ideal clientele.
We discuss:
- [02:19] Tamara shares her defining moment about when she was creating a docuseries.
- [02:34] You always have to show up for your audience especially on YouTube.
- [04:49] She never wants to give up on something when she knows it is going to bring opportunity and continuously open doors in the future.
- [06:03] When you have unfortunate events happen just push through them. In business, if you get your back up against a wall you push through.
- [07:39] She focuses on making things easy and doing batch recordings with her Broadcast Your Authority model. Their model helps with consistency.
- [09:56] It is important to push past the area where you see negative comments. Ignore the negative comments and respond to the positive comments. You don’t want to remove comments because it is helping the algorithm and getting more reach.
- [11:11] You have to show up and be consistent. You also need to creating content that people are actually searching for.
- [12:11] It is awesome if videos take off with some virality, but we want to hit the pool of people that are actually searching for you, your coaching, and services. You want the loyal fans to show up and keep showing up.
- [13:03] We want YouTube to be the factor of people searching for your topics.
- [14:11] YouTube is the largest search engine involving video. So why not put yourself out there and be consistent so you can have more opportunities to have more clients.
- [15:19] Your first goal with YouTube is to get followers, more views, and be able to showcase that you have engagement. To be a paid partner on YouTube you have to have over 4,000 hours watched on your channel before you can even apply.
- [16:07] Once you start to go viral you can look at sponsorships. Sponsors pay the channel to create a series that is very targeted.
- [17:17] It gets to a point where you can actually charge people to be on your show.
- [18:22] You have to think about what is it that you offer and where can you make money on your YouTube channel.
- [20:52] The key ingredient for creating content is batch recordings. Take your ideas and figure out if those are titles or topics people are searching for.
- [22:04] You can repurpose your podcast and optimize it for YouTube.
- [23:23] Tamara shares all the different ways they support their YouTube clients.
- [24:40] Schedule a day to record multiple videos. You already have your background ready and just need to change your outfit for the different videos to make it seem like you are recording on a different day.
- [25:11] We are able to tag and optimize the playlist for your series on YouTube.
- [26:07] Link your YouTube content to something else you have going on. Draft a call to action to other things like email lists, social media, courses, or other signups.
- [28:02] You really need to have your niche in place. Don’t start your channel and not have a clear call to action or niche. You want to find those keywords that will target the specific people you want as clients.
- [29:14] Stay inspired, batch record, and really niche down so you have targeted pieces in your content.
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