5 Speaking Mistakes That Create Mental Static and Kill Your Sales
Subscribe To The Podcast
Today we are talking about one of my favorite things to explore with the clients I am working with. We are talking about mental static. What is mental static and how does it impact your sales? That is what we are going to be exploring today.
Mental static is one of the biggest sales killers out there when it comes to speaking and storytelling. Today I am going to share five mental static creating mistakes and what to do about them.
We discuss:
- [02:02] When you are speaking or presenting your audience is tuning into your frequency and the song they want to hear is the key promise of your presentation. They want to hear the solution of the problem they are so desperately seeking that you have built your whole presentation around.
- [02:22] Good speakers can keep their frequency tuned into their promise, but many make common mistakes when speaking that create mental static.
- [02:45] What does mental static sound like or look like during a presentation?
- [03:16] Mental static is anything that is distracting the audience from really receiving that key message and frequency.
- [03:41] Mental static is one of the biggest sales killers out there when it comes to speaking and storytelling.
- [04:26] Mistake #1: You don’t show your audience where the presentation is going. This is actually one of the easiest mistakes to fix.
- [06:41] Often people will dive right into what they have to teach without giving an overview of the content and creating a clear picture of where we are going and why it is valuable to the audience.
- [07:37] The solution is a roadmap. You use your roadmap to highlight where you are going in the teaching.
- [09:50] Mistake #2: You are too predictable in your speaking and teaching.
- [11:57] When you start teaching, start with the most controversial or differentiating content you have. When you speak share stories to help the audience understand why you care about this topic, why you care about them, who you are, and what it is like to work with you.
- [12:34] Remember that people are listening to you because they want a solution to their problem.
- [13:15] Mistake #3: You teach good but distracting information.
- [15:54] Tangents take our audience’s attention away from imagining themselves being successful. If we stray from the core message, it leaves lots of room for static to creep in.
- [16:46] The solution is to really think about and assess if everything we are doing and teaching in our presentation is moving people towards believing that they can do this and make it happen.
- [19:19] Mistake #4: You don’t use your visual tools properly.
- [20:39] One of the pieces of gear you have when you are speaking is your slides.
- [22:45] Visuals should support the experience. When you are using text on your slides keep consistent text, fonts, size, and colors throughout your slides. Having graphics is good.
- [24:57] Mistake #5: You are unclear on the next step you want your listeners to take.
- [26:32] Another mistake is giving lots of options for what they need to do next. Choices are static. We just want to have one next step that is so clear for them.
- [27:49] You want to know what the call to action is going to be because it is going to influence how you teach and what you teach. You need to be very clear on what the next step is that you want them to take.
- [28:20] Understand your audience, pick the call to action you’re going to give them and be very clear in that. Pick a single call to action target and aim everything towards it.
- [29:21] There is so much benefit in really bringing clarity and removing static from people’s heads so that all they can picture is themselves being successful with you.
Connect with Kyle + The Story Engine
