How to Make Content Creation More Joyful and Successful with Shannon Hernandez

Subscribe To The Podcast

Today on the show we have Shannon Hernandez. Shannon is an amazing business strategist who is helping people create content and create businesses more joyfully. She has a very interesting definition of joy that we explore in this episode that I feel will really serve a lot of the listeners and help guide your business decisions in a way that creates more joy and ultimately more success for you.

We are also going to be talking about the different types of content personalities and how you may be in the wrong type of content creation for what your personality is. We are going to explore the different personality types and what to do once we start to get clear on what the best content for our personality is and what the benefits are once we become more aligned with that.

We discuss:

[02:32] Shannon shares her defining moment.
[02:44] You can access joy even when you are grieving or you’re not in a happy place.
[08:26] She knows joy because she knows grief. She knows extreme joy because she knows extreme grief.
[11:30] Shannon shares the story of the Content Personality Wheel.
[14:01] The Content Personality Wheel is a tool. There are five content personalities: audio, video, live (in-person), written, and visual.
[15:12] The quiz helps you understand how people experience you best in your energy so that you can make more sales in your business.
[15:57] Joy is calm and peace. If you don’t have calm and peace on a platform with your content that energy is infused and goes out into the world.
[16:44] The path to more money is to find that place in your business where the marketing and the selling are calm and peaceful and it is doing its job that is where you will see the revenue increase.
[20:01] Kyle shares his content personality.
[23:00] Stories create that connection and they help people understand our pain, joy, happiness, and grief.
[23:51] Stories heal. Stories heal us. They help others heal and they do a lot of healing work in the world.
[25:07] It is this struggle of wanting to have a voice and not being matched with the vehicle that is the best way for you to do it.
[26:07] There is so much content that truly needs to happen for people to have the successful business that they dreamed of and if you are not in a joyful place it is just not fun.
[27:27] If you could talk about anything and teach somebody something, what would it be? Everyone has their expertise.
[30:45] Serving her community is what helps Shannon get back to joy, calm, and peace if her day is not going well.
[31:52] Once you know your content personality which simplifies things. The next piece is what is the one platform you want to get really great at.
[33:50] Knowing your content personality allows you to build a team.
[35:09] Everyone needs to be telling stories.
[37:48] There are so many ways to figure out how to find your joy but it really starts with the platform choice. You can’t do them all well.
[39:13] If it ain’t joyful, don’t do it.