On this episode of the Story Engine Podcast, we’re talking with Hamish Knox. Hamish is a sales expert from The Sandler Group. He discusses the unique Sandler approach to sales, which focuses on gathering information rather than giving it, and how this can transform client relationships. Hamish shares transformative client stories that highlight the shift from metrics-oriented sales to relationship-focused interactions. The conversation also covers common sales myths, the role of accountability, and the significance of supporting clients as whole human beings.