Story Roadmap Session with Ryan Conway

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Today on the show we have Ryan Conway. Ryan is the founder of the Digital Tradesman and he helps build scalable, repeatable, and predictable sales systems and websites for contractors. Contractors are in a unique position in the world where they are typically not very technically savvy and don’t exactly know what they need in terms of good digital marketing systems and so they spend a lot of time struggling through that and aren’t able to get as many clients as they want. Ryan helps build these websites and systems so that these contractors can get to the work that they love most.

Today on the show, we are going to be working together with him to craft a story that he can use to make his message reach them and showcase his value and why it is worth it to get an all-in-one solution with all of the systems built together instead of piecing little things here and there. I am going to take him through the interview process that I go through with all of my private clients and help him craft a story.

We discuss:

[02:43] I’m going to be crafting a story with Ryan on this episode today.
[03:11] Ryan shares his ideal clients and how he works with them.
[07:58] Building a website is like building a house. There are all these different pieces that you need to figure out and connect. Just having a website is one piece.
[09:37] Kyle and Ryan share some of the pain points.
[11:39] He chose to work with contractors because he used to be a contractor himself.
[13:33] Ryan shares a time when he was part of a project that was a disaster.
[14:22] Giving you the tools is only half the battle.
[16:32] Now the user experience on the website is becoming a much bigger piece. Google is looking at how long people are spending on a page, what they are doing when they get to a website, and how long it takes your website to load.
[22:23] Ryan shares specific moments when all his systems were supporting him to do his very best stuff.
[25:08] If your systems are not scalable, repeatable, and predictable it doesn’t matter.
[26:46] Kyle shares the story he created from his session with Ryan.
[33:06] With widgets on your website, it is more about understanding how these pieces fit together in the first place.
[34:05] Kyle helps Ryan create a bio he can use.
[38:36] Don’t focus so much on how we are going to do something but talk about the results you can get.
[42:04] Ryan shares his biggest takeaway of getting out of his own head at the end of the day.