YouTube Collaboration Super Strategies with Rob Balasabas

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On today’s episode, I am talking with Rob Balasabas from TubeBuddy. Rob is an expert Youtuber and has built a successful personal YouTube brand and now with TubeBuddy is spreading the message, education, and services for how other YouTube brands can grow and make an impact scalable. What we really break down in how he spends his time and how he creates the most value is creating content and collaborating. We break down what the collaboration process for a Youtuber looks like. We are going to get some really powerful YouTube collaboration strategies that will help you if you are just getting started on YouTube or if you already have a big brand there.

Rob Balasabas is a content creator and the Brand Evangelist at TubeBuddy. He shares tutorial videos around content creation, video marketing, live streaming strategies, and audience/community building tips.

We discuss:

[03:13] Rob shares his defining moment about his experience at the VidCon conference.
[04:44] There is really no limit to what you can do out there. You have to be consistent and do the work and opportunities will open up.
[05:23] Share your story. If you are a good storyteller you can change the world and peoples’ lives.
[07:02] He schedules the most important things first.
[08:17] During family time, personal time, rest time, and weekends he recommends not working. Prioritize getting enough rest. He schedules the biggest projects at work and works his way done to smaller things.
[09:11] His role is mostly connecting with others and creating content.
[09:58] Relationships are really important. At TubeBuddy they have a really amazing community. They make sure to stay well connected with the people they are working with.
[10:48] It is important to be connected with your potential clients and customers and also your peers. Communities of your peers and communities of people you want to learn from are also important.
[13:26] Collaborations and working together are an important part of YouTube.
[13:50] Rob shares about his multi-people collaborations for sharing tips around a specific topic.
[17:05] Don’t be intimidated by reaching out to someone that you feel might be too big to collaborate. Connect with them on their social media and message them.
[18:06] Don’t be intimidated. People that are successful are always looking for a way to lend a hand.
[18:26] Most of the time is dedicated to building relationships, creating value, and creating content.
[20:13] Sharing his space and interviewing other guests was a massive way for him to grow his channel in the early days of his channel.
[20:25] If he can bring another perspective into his content that provides massive value for his audience.
[22:43] Understanding your audience and their pain points is so important when you are growing your audience and your personal brand. How are you positioned to help your audience?
[23:38] Look at the audience’s comments so you can find the gaps in what you are sharing that people are wondering about. Comments are a great place to find video ideas.
[24:22] Answering their initial questions and creating new ones by teaching them something new. Invite questions from your audience.
[24:59] On all platforms you should always connect with your audience. There is a difference between some that are subscribed to you and actually connected to you.
[26:08] Prompting questions is a very powerful technique.
[28:34] You always want to be inviting questions from your audience. Share the most common questions you get.
[30:13] No matter what channel you use to create the principles are the same.
[31:01] Practice storytelling all the time. Nobody likes to be sold, but if you can share stories and they can put themselves in that story half the battle is won.