Beauty from Ashes

When Your Business Is Hit by Tragedy with Nadine Artemis

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What would you do if you saw your life’s work go up in smoke? Nadine Artemis, author of Renegade Beauty, talks today about watching her business of 20 years burn to the ground in a fire – only to rise from the ashes with more passion to serve her customers than ever before. Discover what it takes to start over and how a business catastrophe can be a catalyst for great growth for your company.

3 Lessons We Learned From This Episode

  • Listen to Nadine’s account of how a fire destroyed and rebirthed her business (5:13-8:50)
  • What it actually looks like to make waves and be a disruptor in your industry(28:52-30:31)
  • How your integrity and personal level of quality control can impact a whole community (33:28-34:58)

Resources Mentioned In This Episode

Connect with Nadine Artemis

Connect with Kyle + The Story Engine

Kyle Gray: (00:32)

Hello, and welcome to the Story Engine podcast. My name is Kyle Gray, and today on the show we have Nadine Artemis. Nadine is the founder, formulator, and mastermind behind Living Libations. On this show, what I found interesting, is that most of her business burned down a few years ago in a fire, and she had to start over. So we hear her story about how she got through the fire. What was going through her head, and her process of regrowing and rebuilding.

 

Kyle Gray: (01:15)

We also don’t get too many physical-product founders on this show, so I was excited to learn a little bit more about how she stands out in a very cutthroat and competitive industry. And how she has managed to grow a team beyond just her, but still maintaining the high quality that she has become known for. So without any further ado, let’s turn it over to Nadine.

 

Kyle Gray: (01:42)

All right, Nadine Artemis, welcome to the Story Engine podcast.

 

Nadine Artemis: (01:47)

Hi. I’m happy to be here.

 

Kyle Gray: (01:51)

We’ve got a lot to talk about. There’s a couple of cool stories that I’m interested to hear from you, but first, I want to introduce you properly by asking you to tell me a story about a moment in your life that has defined who you are and how you show up in the world today.

 

Nadine Artemis: (02:12)

That’s a fun question, and when you asked me if I was thinking about the time that we had everything dissolve in a fire. And it’s a moment in life where you see where there’s a situation that’s bigger than you on all levels. It’s like this giant thing, and you can’t do anything, you can’t will it out, so you’re confronted with a lot at that moment, and for many moments after that, as everything that you built up, and from sentimental things to your sweet, beloved animals, just dissolves.

 

Nadine Artemis: (02:55)

It’s such a strange thing. As we sifted and sorted through the ashes of our lives, it was just like some things didn’t even exist. And some things you could find and remembered what it once was, but we lost all our day-to-day items. Our home and business, including all the materials in our business, were lost.

 

Kyle Gray: (03:22)

Oh, wow.

 

Nadine Artemis: (03:24)

Yeah. The things that go through your mind, as it’s burning, because it’s hours, you’re just hoping and praying that “Oh, maybe it won’t get to that side of the house. Maybe it won’t go to the lower level,” but it just all went up.

 

Kyle Gray: (03:40)

That was my next question, and you were there, just standing outside watching it all happen.

 

Nadine Artemis: (03:45)

We live on 200 acres, so we’re so lucky about that. That’s also really our real home, is the land, and that helped. But the whole main building was so busy that we had made little cabins to live in. We’d just put on another addition to house a whole other part of our business. 

 

Nadine Artemis: (04:27)

We had broken ground. We’d had the architectural drawings designed. And a strange thing, it happened on a Saturday night in August, and on Friday, I was saying to my partner, to my husband, Ron, I was just like, “You know, we’ve been saving and saving for this new building, and it’s so strange. I feel like we’re not going to be spending the money on that.” And I’m like, “That’s so strange because it’s all starting, and we know that.” I said, “Maybe that’s just a new level of nerves because we’re going into a new chapter.” We didn’t end up spending the money on the building because we had to use it to just buy essential oils and all the raw materials for our business because literally, we had nothing left.

 

Nadine Artemis: (05:13)

We were in the cabin when we saw the flames. A loud noise came, and the cabin’s not too far from us, and it was all lit up inside. And we look back, and there’s just flames 20, 30 feet high. It was at that point where it’s just like, “Oh, my God!” It wasn’t safe, so we had to kind of move away, so we went to the further-away cabin as we waited for the fire people to come. But it’s a country living, and it’s a volunteer fire department, and 22 minutes seemed like forever.

 

Nadine Artemis: (05:47)

They came up, and they’re like, “Oh, we’re going to run out of water!” And then my husband was like, “It’s okay. We have a lake. It’s out front.” And we had this electric ATV helping them get the hoses down and that kind of thing, and then the fire chief helped us move the car out of the garage, but the front still got burned.

 

Nadine Artemis: (06:06)

Anyway, it just all went up. That’s a long night. That’s a hard night, and then as you hear, “No, nothing is left,” you’re just waiting for the dawn to come and for the sun to rise. And the good thing about that is that we always watch the sunrise on our property, and so it was just right to have that consistency from the universe because the day-to-day was messed up in that moment so you kind of just step back, take in the general ness of life.

 

Nadine Artemis: (06:54)

And we’re just really so thankful that our whole family was safe and that was the main thing. But it’s this feeling, especially too, of being an entrepreneur, and I’m over 20 years into what I’m doing. We’ve built this drop by drop. We had made everything that we created, and so many beautiful inventory, not just in flames, but just incredible stuff. Like liters of sandalwood and frankincense and neroli, just lovely things transformed into a different alchemy.

 

Nadine Artemis: (07:38)

And then that feeling of, “Oh, my God. Do I have to roll up my sleeves again for another 20 years?” Like, “Is it all gone?” There are all kinds of thoughts like that.

 

Nadine Artemis: (07:48)

But I share this, I guess, in the sense of how I show up in my life, is I remember the fire chief saying, “This time next year, you’ll be on a new deck and be laughing at everything,” and I’m like, “I’m sure we will be. It does suck right now, though.” We got through it, that’s why I share is because people would ask, “How are you doing this? How are you okay?” Whether it was a few days later or a few months later. I feel like I’ve just always been a very positive person, had a very positive spirit, and it’s just still the intermission of my mind to find the better though, to find the better feeling, and to keep moving towards that. And that if it’s hard at the moment, or if it doesn’t feel like things are right in the moment, then it’s just not the end of the story. You’re only not to the end of it yet.

 

Kyle Gray: (08:51)

I feel that a lot. That’s a compelling story, and there’s a lot of details that I want to dig into. I’ve felt, in moments, probably overly dramatic moments where I’ve at least felt like my business was metaphorically on fire, and finding that better thoughts can be challenging even when it’s somewhat of a minor problem or when you look back on it. But this is something that’s a huge, huge milestone in your life.

 

Kyle Gray: (09:28)

And you mentioned the sunrise and the better thought, but what was the better idea? Was there something you kept telling yourself at the time? I know we said, “Do I have to start over in my business?” How did you change and work with this story as it was unfolding?

 

Nadine Artemis: (09:46)

Yeah, well, first, it’s just like, “Okay. Oh, my God, we’re alive. We’re okay.” You know? And, “We’re not away from our home today,” because then we would’ve started a whole forest fire. You know what I mean? If it went unattended, it’s just acres of forest. It was an arid summer but a very wet night, which was nice. It was a very dewy night.

 

Nadine Artemis: (10:08)

Yeah, so it’s just first starting with, yeah, you’ve got only to step back, go wide, get the wide-angle lens, and the three of us were alive. And we had savings. We did have savings in the bank. And we had clients that loved us, and love what we make, and would be like, “Don’t ever stop!” You know what I mean? Everybody was still ordering, so even when we couldn’t, we just sent out a newsletter. It’s crazy because we’ve over 300 raw materials that come from every nook and cranny across the globe. If it’s August, we’ve already bought all of our rose otto for the year. Because there’s some, you just have to buy it and make sure that you’re guessing what numbers you need for the year, because it’s gone after distillation. There’s a lot of complexities to what we do because we love keeping it real and diverse, and we’re not just making a widget. So we have over 300 raw materials and probably over 200 things that we make, and there are so many layers and nuances to what we do. We just said, “We’re going to try to be shipping orders out in a month. That’s our goal.” And so people just ordered as they would and patiently waited. And it was like business as usual, so that was amazing just to go, “Okay, well, the flow, and the expectations, and the desire for this to exist even though we don’t have a drop of oil,” just kept us all going.

 

Kyle Gray: (11:45)

What is it that you do, and what is it that you make? I’ve gotten a whole lot of hints about this, but I don’t think we quite know what this business is and how it works.

 

Nadine Artemis: (11:56)

Yeah, I forgot about that part. Well, we have a company called livinglibations.com, and I’ve been formulating with botanicals for over 20 years. I started when I was 18, and we make real-to-the-feel, some of the purest skin care, beauty care, oral care on the planet. And I’m also an author of two books. One is “Holistic Dental Care,” and the other is “Renegade Beauty.” Yeah, it’s Living Libations.

 

Kyle Gray: (12:30)

Very cool. One of the things I was wondering is, were there major changes to what you did or how you did it based on this?

 

Nadine Artemis: (12:44)

On the fire?

 

Kyle Gray: (12:46)

Yeah, based on the fire. And you kind of hinted at something that I want to examine.

 

Nadine Artemis: (12:51)

Yeah.

 

Kyle Gray: (12:51)

You said something about the day-to-day was kind of something, and I’m not sure if that’s just the day-to-day of that specific day.

 

Nadine Artemis: (13:02)

Oh yeah!

 

Kyle Gray: (13:03)

Was there something, maybe, with your business that you weren’t satisfied with that, actually going through the fire, you were able to change course.

 

Nadine Artemis: (13:13)

No, it was our day-to-day. It was ungrounded. We had no kitchen. We had no clothing. I had no underwear. I had no passport. We had no items that you would generally need to function. Forget even a business to operate with; we just had no details.

 

Kyle Gray: (13:30)

It sounds like you’re in a pretty remote location, so it’s not exactly as easy to recover.

 

Nadine Artemis: (13:37)

Yeah, we’re remote. We got supplies, and people came with things, but then it’s also just having that quality that you enjoy. Everything in our home has been put in there with a lot of intention. We just love making a beautiful home, and we had many beautiful heirlooms, as my mother had just died six months prior. And just a few weeks before, a lot of her stuff had arrived, only beautiful things that she wanted to pass down. So, that all went up. My grandmother and my great-grandfather were brilliant artists. All their paintings went up. It just was on and on and on.

 

Nadine Artemis: (14:21)

Actually, no, we didn’t change anything that we did with the business except, being in a new space because we found a location within 24 hours. We had these beautiful friends that had made this huge home with this huge main room. And they were like, “Come on over.” And we’re like, “You want us to move in? We’re talking oils and production and alchemy.” And they’re like, “Absolutely; we’re going to move out.” And so, we had a space right away.

 

Nadine Artemis: (14:55)

And so, it was interesting because we had planned this other space. We had designed it. We’d been working on the new headquarters for about two or three years. We’ve got to zone the land and do the drawings, start building the road. The great thing was that we were immediately in a larger space. And with that, of course, systems get refined and different things because you’re just in a new area with new ideas. And we didn’t have anything previously because we didn’t have any prior equipment or anything.

 

Nadine Artemis: (15:39)

So, it was just starting fresh in that way. Still, the whole thing I’ve wanted to maintain, from that first formula I made until the present day, is allowing something to grow and flower but without that original intention being diluted or dumbed down or getting too efficient. Efficiency is excellent, but we can also get efficient on things. I think of a beautiful organic restaurant that then sort of goes into maybe a three-restaurant chain. And then, all of a sudden, they don’t have real maple syrup on the tables anymore, and they’re buying the canned organic tomato juice instead. You know what I mean?

 

Kyle Gray: (16:20)

Mm-hmm (affirmative).

 

Nadine Artemis: (16:21)

So, just sort of those cutting corners. And I feel like I have seen that a lot with quality and things in my youth, my younger years. And I was like, “That is just not going to be happening.”

 

Kyle Gray: (16:34)

So, one of the things I’m hearing, and this is interesting and different because we don’t often get kind of physical products. A lot of the people we interview on this show are coaches or create digital products or work in the online space. And this, though, there’s no doubt a ton of digital marketing required for this. You’ve got a taste for quality and aesthetic, but also a tactile touch and feel to it. And I would love to know a little bit about how that came together with your business. How did you come to create something like this? And what do you think it is about you that drives the uniqueness in what you’re doing?

 

Nadine Artemis: (17:31)

Those are good questions. I feel like one thing that has sort of guided me to the present day is always focusing on my strengths. I mean, that’s a thing that we all know now, focus on your strengths, but even as a young kid, I was always just really interested in doing what inspired me. For the rest, I was utterly bored. And so, even in school, if I loved your class and what you taught, I would be thrilled to be there. And then if it wasn’t, it was boring. So, I was always constantly moving towards what I loved.

 

Nadine Artemis: (18:07)

And I think I’m also empathetic. So, whether it’s trying a food or an environment or something, if I feel it doesn’t feel right, whether that’s a fluorescent light bulb, walking in a mall. I feel like I’m sensing things all the time, and then I’m moving towards what I want in a big way.

 

Nadine Artemis: (18:31)

So, once I discover essential oils, and I smell them, and I’m getting into that, but then I’m reading textbooks from the 18th century that are talking about unknown ingredients. And then I need to find them because I need to smell, get a whiff of why they would put that together in antiquity. So, then I started to bring in different botanicals from around the world. And then I would smell something exquisite, or I’d smell something that I already had a bottle of, but it was worlds apart in quality kind of like wine would be. I mean, think of red wine and the vast experiences. So, it’s the same thing with the plants, and oils, and the raw material. There’s so much more resonance when something’s that pure, and it’s speaking to the senses. So, I was only interested in pursuing that. And because there wasn’t this quality in Canada, I was importing. As I was going through university, I just started importing raw materials and making things because it just didn’t exist.

 

Nadine Artemis: (19:32)

And once you taste and experience and work with the best, whatever that is, whether it’s a food or a raw material or whatever, you just don’t want to go back. And there’s so much compromise in life; I just really want to hold that line of integrity because we’re putting it on our bodies. And it’s a beautiful experience, you know?

 

Kyle Gray: (20:02)

Well, what I like about this and what I’m hearing.

 

Nadine Artemis: (20:04)

It’s just beauty on top of beauty. You just can’t go wrong with it.

 

Kyle Gray: (20:06)

What I’m hearing and is fresh and unique, is I’ve met people with sensitivities like this. And this can be interpreted or seen in a lot of different ways. Similar to a house burning down, you can see it as a curse or a burden or as an annoyance, but you took it, and you found a way to transform it into something that makes you unique and stand out and crafted something excellent from it. And I think that it points to something that everybody can really learn from and take away. A lot of the things that we feel could be our burdens or our curses and in life can also be these incredible gifts if you look at them in the right way.

 

Nadine Artemis: (21:01)

Mm-hmm (affirmative). And sometimes you need that little bit of hindsight, but it always works out.

 

Kyle Gray: (21:07)

Bringing me to my next question, where, though I’m personally not a very heavy consumer of these kinds of products, I am aware that working in beauty products and essential oils is an extremely competitive industry. And there’s lots of different people both on small levels, just kind of these at-home businesses to these massive brands and organizations that enroll entire armies of people to work with them and sell for them. How do you stand out and make yourself known in this competitive and pretty cutthroat marketplace?

 

Nadine Artemis: (21:55)

It’s a great question. I just feel like there is no competition because of the level of purity that we create. Maybe a competitor used something like grapeseed oil, which just sort of makes this rancid product that’s not that beautiful, or there are essential oil companies out there, but they may not be pure, authentic distillations. So, I always just really focus on my inner world and where my formulas come from and listen to that in creating them, and then we just really focus on Living Libations and creating the best product.

 

Nadine Artemis: (22:41)

We’re just really focused on what we create.

 

Kyle Gray: (22:56)

And how do you get the message out about what you’re doing? How do you reach your audience? 

 

Nadine Artemis: (23:02)

Yeah. That’s a great question. It changes all the time, and it turns fast. Early, when I was first starting, it was just standard media. That’s what existed in the ’90s. I did a lot of TV shows and got national coverage and lots of interviews and would speak at conferences.

 

Nadine Artemis: (23:20)

And then, jump ahead about a decade, and then we have the new, early social media and YouTube and everything form. So, yeah, we do all of those channels, but it’s also word of mouth. I mean, I still have clients that I’ve had since I was 22 because the products are that good. And it’s so great because with social media too, I mean there’s such a natural ambassadorship and so much passion that people just spontaneously sing praises and market for you every day. It’s like there are just people writing blogs and posts and videos about their love of Living Libations. And also, I love doing podcasts because I’m often doing podcasts for educational purposes on oral care or women’s health or skincare and different things like that. So, you don’t get a lot of that kind of expertise with skincare as well. So, I feel like people, they read the books, and they seem to just dive into the whole ethos, the entire world that we’ve created.

 

Kyle Gray: (24:35)

That makes a lot of sense. So, you’re out in kind of a rural place. What does your team look like right now? And how do you manage a team? Are they all kind of nearby and living in this town? Or do you have a distributed team?

 

Nadine Artemis: (24:53)

Yeah, that’s a great question. And in my early years, I had a store. I felt like it was me, creating an excellent product and the client. So, it was sort of this triangle. And then time went on. And then I partnered up with Ron. And we got to this whole new flowering of the business, but then it was just Ron and me, and quality products, and awesome clients.

 

Nadine Artemis: (25:20)

But then, of course, and I’m like, “There’s going to be people someday. We got just to keep it as focused as we can until then.” And then the people started coming because we needed help. And that was a fascinating situation because as people began to work with us, they enjoyed it. I felt there was a whole new purpose for the company to flower and grow. It was to care for the people that were wanting to work with the business. I felt like it became this rectangle. Where it was about the clients, the team, and the products. Because we were getting people that surely if we were to continue, they would work with us for the rest of their lives. And so, to honor that kind of commitment was a fascinating journey in our company. And then just always trying to do innovative things and have an outstanding team and not run it like 1950s-style management, but get some creative things happening.

 

Nadine Artemis: (26:22)

So, at first, being in this smaller area, we didn’t know where the people would come from because we were just so busy working. It’s not like we were meeting people. But of course, you find one person, and they have friends and that kind of thing. And now, we have this remarkable team. Most of our team is here locally, but we also have a store in California. So, we have a team there. And then we have a couple of lovely random people around the globe that work remotely and do remote work, which is also I think a fantastic thing because I love having a diverse team. And I just think it’s so great this day and age, that there are so many ways to work and connect as a team.

 

Kyle Gray: (27:01)

You take the kind of culture and the personality of yourself that you used as the foundation for this brand, and you make sure that it reaches, it can be understood and felt and communicated around the world.

 

Nadine Artemis: (27:31)

Exactly. Yeah. How do we do it? How do we keep instilling that? Well, I think it’s a culture.

 

Kyle Gray: (27:36)

And what is that culture? What are some of the qualities that you instill?

 

Nadine Artemis: (27:41)

Yeah. And we try and even do this within our company culture. So, we like to instill things like beauty, innovation, integrity, and clear communication. And I think that’s one thing about what we do, is that we’ve gone deep. 

 

Nadine Artemis: (28:00)

There’s such a strong foundation for the brand, and I have been doing this for so long. I was just right out of university, so this was in the ’90s. And I feel like I was there doing essential oils and independent beauty before it was a thing before the multilevel marketing came along and all that kind of stuff. So I feel like I’ve been there. I’ve been there with quality since that first moment. And there’s a depth to that, that I feel like it created a natural momentum that, and the philosopher’s so deep that it carries us.

 

Kyle Gray: (28:52)

Mm-hmm You mentioned before we got on the call and kind of announced that you are a disruptor in your field. What does that look like, and how do you disrupt this field?

 

Nadine Artemis: (29:05)

My book, Renegade Beauty is really about tuning into the elements and kind of creating this cosmo-etics where you’re finding that beauty and getting replenished by nature through the cosmos rather than this stuff that isn’t just something that we apply to ourselves. I recommend people not read beauty magazines and that kind of thing. So I feel like on that level, it’s disrupting regular beauty realms, and the ingredients we use disrupts the fields because we’re not working with things that you can easily use as fillers. It’s kind of cheaper chemicals that create a response at the moment, but kind of have long term effects that aren’t positive on the skin. So I think through ingredients, through messaging, through our education, we’re undoing what’s the standard beauty paradigm. I mean, I have a whole chapter on engaging with the sun and going through the science and the poetics and the noetics, as well as deep science on how we need to expose our skin to sunshine for anti-aging purposes. So there’s a lot where we’re disrupting the norm in that area.

 

Kyle Gray: (30:32)

That’s cool. Right now, what do you think is one of the most effective ways to get your education out? Is it primarily your books reaching people, or your social media on YouTube? What’s the primary marketing and education channel you’re leveraging right now?

 

Nadine Artemis: (30:53)

I feel like, in the realm of education, I feel like the books are this great foundation, what I think brings it alive, and I’m so happy to do it because again, we do live remotely, is podcasts. They’re so fun. I love having these intimate conversations; it’s so fun talking to other people’s beautiful tribe of people that they’ve gathered, and then we can explore things or riffing off another great brain of a podcast interviewer and just, it’s fun. And I feel like it’s an elegant era where we’ve discovered a whole new way to connect and kind of long-form conversations, which is lovely.

 

Kyle Gray: (31:37)

Yeah. You’ve been spreading your message on a lot of different podcasts. What’s your way to create this connection? What’s your way to get known or even research and finding the ones that you want to be on that will resonate with you?

 

Nadine Artemis: (32:05)

That’s a great question. And I get a lot of invites just any way, and then I was getting so many invites that we did bring in Angela to work with the schedule more and then because she’s doing that, then she knows people, and she’ll reach out to people. So I’m not too sure of the total methodology. Or if I hear of a podcast that I like, I’ll be, “Hey, let’s talk to them.” But it’s a thing that seems to grow again through word of mouth as well.

 

Kyle Gray: (32:35)

Absolutely. You also mentioned speaking, are you going on to stages and speaking at events, and are you using team members to get yourself onto stages, or are you building these connections and getting these invitations organically?

 

Nadine Artemis: (32:51)

I would get a lot of invitations organically, and it’s something I can only do a few or one or two a year, so we have to pick and choose. Because I do run a whole little world here and have a family. So they have to be extraordinary conferences.

 

Kyle Gray: (33:16)

That makes a lot of sense. It sounds like you’re the chief formulator and creator, and you are kind of the manufacturing of your business, right?

 

Nadine Artemis: (33:28)

Yeah. I mean, that’s our thing that might be a bit different about our business, we do every single thing. And, since we have this team and we’re out here, we’ve even gotten more innovative. We make our incense holders because we’re just, “Ah, why buy them? We can just make them” because we have a carpenter on the team. So there’s more that we do, and we want to keep shipping in-house instead of using fulfillment houses because then you’re looking at another company’s ethics, and they might not entirely be the same. So we do keep a lot here, and it’s also we’ve seen the value of having a fun, good company to work within a small town. That was the neat thing about moving out of the city. I don’t think we would have felt our impact on the community in much the same way.

 

Nadine Artemis: (34:15)

But when you kind of can get out here and see the forest through the trees a bit more, it’s just, “Wow, this is important.” And if you think about even in looking at the politics out in the world, we have a lot of things to sort out. Still, you can see how you can use business as a model for community and growth, and people feeling satisfied all around, and you can create your microeconomics. And that’s kind of fun even just to see that evolve, and have the company serve a whole other realm that I just hadn’t always fully envisioned. That we would have a team like the size and doing all these great things, which is just a whole great cherry on top of it.

 

Kyle Gray: (34:59)

It’s potent, and I do love how you have kept so many things in-house. In a world where kind of delegation and handing off every part of your business to productize services is kind of highly recommended and highly leveraged these days, where people are just trying to access as many of these things as possible to just focus on this core thing. And I think you do know your essence, but it’s this taste for quality, and you’ve made sure that it comes into every different level of the business. Whether it’s choosing the ingredients that you work with too, it sounds like even creating the products themselves and sending them to people. So, you’ve got a hand in almost every part of the business. How do you keep yourself from getting overwhelmed, or how do you kind of manage boundaries and that area?

 

Nadine Artemis: (36:03)

Mm-hmm (affirmative).

 

Kyle Gray: (36:04)

Because it seems like it would be difficult always to try to keep that.

 

Nadine Artemis: (36:09)

Well yeah, a lot to grow, and it’s different running a business of five people as it is to 50 people because things keep improving. But at the same time, and we have such a great team and so much excellent infrastructure that we’ve built up that I don’t get overwhelmed. I mean, I went through the fire.

 

Kyle Gray: (36:30)

Yeah.

 

Nadine Artemis: (36:32)

It’s all easy after that.

 

Kyle Gray: (36:34)

Well, and that brings us back to this, I feel like it’s been full circle kind of seeing everything that’s gone into place and now knowing all of this about your business and seeing it all go up in flames. But seeing you move on and move through that and the community and customers and team that you have around you that supported you through this, it’s a very impressive and I think very rare in this world today. Do you, going back to that moment in the fire or kind of your moment of moving forward from that, I would love to have any types of maybe a closing thought or a closing lesson based on that, that we can leave the audience with. And then, of course, let us know where we can learn more about you and connect with you.

 

Nadine Artemis: (37:27)

Yeah, I think it’s, well, it’s similar to what I was saying, I guess before where if you’re in it, it’s just not over, right? If you do not feel that you’re out of it, you’re not. And that seems simple, but it sounds so cheesy, but this too shall pass. These are real things. And I think when you’re in the moment of that harsh reality, what seems like harsh reality or that contrast, I mean you just have to notice it, and then you have to turn your head to the sunlight, turn your head to the solutions, and just focus on that. Just focus on that new horizon, on that new sunrise coming up the next day.

 

Kyle Gray: (38:15)

Perfect. And again, tell us where we can learn more about you-

 

Nadine Artemis: (38:17)

Oh yes.

 

Kyle Gray: (38:17)

Connect with you and check out your products.

 

Nadine Artemis: (38:20)

Yeah, so our site is livinglibations.com. My book Renegade Beauty or Holistic Dental Care is available there or on Amazon, and then we do all the regular social media. Instagram‘s my more favorite one, you can see our beautiful land there, we’ve got Facebook and that as well, Facebook, YouTube.

 

Kyle Gray: (38:42)

Nadine, thank you so much for joining us today on the Story Engine Podcast, it’s been fun getting a glimpse. You’ve got a unique business and a lot of unique insights to share with the world, and it’s no wonder you’ve continued to be successful despite adversity, so thanks again.

 

Nadine Artemis: (39:01)

Thank you.

 

Kyle Gray:

Thanks for listening to the Story Engine Podcast. Be sure to check out the show notes and resources mentioned on this episode and every other episode at thestoryengine.co

 

If you’re looking to learn more about how to use storytelling to grow your business, then check out my new book, Selling With Story: How to Use Storytelling to Become an Authority, Boost Sales, and Win the Hearts and Minds of Your Audience. This book will equip you with actionable strategies and templates to help you share your unique value and build trust in presentations, sales, and conversations, both online and offline. Learn more at sellingwithstory.co

 

Thanks for listening, and I’ll see you next time.

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