The Value of Surrounding Yourself with Experts with Reed Davis

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Today we have Reed Davis on the podcast. Reed is the founder of the Functional Diagnostic Nutritionist Association, a rapidly growing powerful certification program for health experts and aspiring health experts. We are going to learn about his vision for that today and how he works with health experts as well as why Reed surrounds himself with experts and leaders in many different areas in his business.

One part, in particular, is we are going to talk about how we worked together to improve his presentation, create content quickly, and the transformation that he experienced over six months of working with me in his business, presentation, and in the results, he is getting when he speaks. I am really excited and really proud to share the work we have been doing over the last half-year and how he is taking what we have established together to really make an impact in the world.

We discuss:

[02:41] Reed shares his defining moment.
[06:30] He loves the challenge of finding out what is really wrong with people instead of just treating the symptoms.
[07:54] They figured out a different system that actually works where they go deeper than the symptoms presenting themselves.
[12:05] People should be in control of their health and they should not give up that control to anybody. It is your birthright to have good health.
[15:34] The journey of a thousand miles begins with the first step.
[16:17] Intelligence is already built-in and we just want it to be expressed in a healthy way. No one gets to control your health but you.
[18:01] It is very comforting to know that you have experts around you.
[21:09] You have more success when you tell stories better because you get emotionally involved.
[24:25] On this VIP day they were able to create and get this talk 95% ready to go over the course of that day.
[26:16] Every word counts and that is true if you have 5 minutes or 55 minutes.
[26:41] They also worked on making his slides better by including a picture or two, bullet point, or a statement but not very many words. It is all in the delivery, messaging, and storytelling.
[28:05] It is difficult to be able to sort and sift through as an expert all of the expertise that we have to offer.
[29:13] It is brilliant that you invest in having people around you that are experts in many different fields to help reflect and guide you as you are growing.
[30:54] Great persuasion and storytelling help people feel understood.
[32:58] It is how to make your offer that matters too. You need a soft close with a call to action where you are not really selling but calling them to take the next step.