This week’s guest is Nir Eyal, author of Indistractable: How to Control Your Attention and Choose Your Life.
What if you could become indistractable? Imagine all that could be accomplished if you followed through on your best intentions and focused on overcoming distractions. Nir reveals the hidden psychology driving us to distraction, and describes why solving the problem is not as simple as swearing off all electronics.
Eyal breaks down a four-step, research-backed model exposing the secret of distraction, and how you can get the best out of technology without letting it get the best of you.
What is the buyer’s journey? It’s a way to visualize the decision-making process a customer goes through to make a purchase. In this week’s episode, get a clear picture of how to map out and plan marketing campaigns, sales funnels, and content for your customers. Discover the three phases and the different kinds of content you can create along the way.
You don’t have to become a sleazy salesman in order to become a successful entrepreneur. Discover how to show up authentically for your audience and present your offers in a way that’s in line with your values. In this episode, I provide 3 easy strategies for connecting with your audience and increasing sales in the process.
SEP Episode #78: Creating, Producing and Optimizing Your Online Certification Programs With Reed Davis
Passive income is possible when you create alternative revenue streams, such as certification programs and courses in your business. But how do you start? Today we hear from Reed Davis, the creator of the FDN Functional Diagnostic Nutritionist Program. He gives us some great insights into creating, producing, and optimizing an online certification program and the essential items you need to achieve optimal success.
What would you do if you saw your life’s work go up in smoke? Nadine Artemis, author of Renegade Beauty, talks today about watching her business of 20 years burn to the ground in a fire – only to rise from the ashes with more passion to serve her customers than ever before. Discover what it takes to start over and how a business catastrophe can be a catalyst for great growth for your company.
This week’s guest, Jarie Bolander uses Story Grid frameworks to teach business owners how to craft a powerful PR narrative that has customers and clients saying, “Tell me more.”
This electrical engineer describes his journey from founder of a digital health startup to the surprising turn of running a PR and marketing firm focused on developing stand out messaging. Discover how to create a story with a beginning, middle and end so that you can take your customer’s on a journey with your products and services.