A Simple Framework for Great Video Storytelling with Owen Video

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On today’s episode, Owen Video is joining us from the Video Marketing School. He will be breaking down some incredible storytelling frameworks that he uses on a daily basis to grow his business. These are the same techniques that he teaches in the Video Marketing School. We are going to hear about Owen’s incredible health journey and how that led to a pivot in his business from working very hard as a videographer to now thriving in the Video Marketing School membership site that he has created. We are going to learn a lot of very simple and applicable storytelling techniques that you can use to create videos on YouTube, Instagram Live, or any platform you are creating on.

Owen is the founder of TheVideoMarketingSchool.com where business owners and marketers learn the art of science of online video. Owen is widely known for his high-energy, insightful workshops and courses and is a sought-after event Emcee and Live Stream host with a reputation for creating TV-quality livestream shows for brands.

We discuss:

[02:01] Owen shares his defining moment when he was diagnosed with stage 4 cancer.
[04:33] He began to live a life that was consistent with survivorship. His struggles turned him into a stronger and more determined person than he ever was before.
[06:04] As time goes on, our struggles can often become our super powers.
[08:41] They realized that they had to get into a scalable business. Are we scalable and are we scaling?
[09:08] When you focus on what matters then you can focus on what matters.
[10:51] Redeem the time.
[11:41] You look for these dead pockets of time in your schedule and think what can you fill that time with that will further your business.
[14:35] Video is largely a story.
[15:10] Experts have a hard time connecting their experience to their story.
[17:44] The GREAT Video Formula is how you would tell a great story in an online environment.
[18:04] G = Grab attention - You can grab attention in three different ways with a visual hook, a verbal hook, or value hook.
[19:32] R = Relate to the problems - Show them you know their problem and pain.
[19:42] E = Explain your solution and how it helps. Your solution matters but only in the context of the viewers problem.
[20:14] A = Actual proof - Connect it to a human with reviews and testimonials.
[20:34] T = Tell them what to do next. Make a series of calls to action in your videos.
[21:13] Your videos are not going to make sales if you are pitching in every video.
[23:41] The story you are telling doesn’t actually have anything to do with you. It is actually an opportunity for your listener to take a walk in your shoes, experience it, and come to the conclusion that you want to lead them to.
[24:42] It is okay to talk about why you began to sell your product or why you chose that particular brand or carrier.
[26:32] We have a short hook span. We have to hook people faster.
[28:19] You can give clues to show people what working with you will be like and feel like to be successful.
[29:56] Think of your video in terms of bullet points. 3-5 bullet points are one good video.
[31:01] You say what the step is, define it, and give an example to apply it. End with a call to action.
[33:54] It keeps coming back to the fact that we are here to serve our clients the best we can.
[35:01] In this day and age video marketing is marketing. When you have a good handle on that weapon and you become proficient with it all your wildest dreams come true.