Storytelling Secrets Of a 30K Program and Book Launch With Nicole Jardim

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On today’s episode, I have another customer success series episode. Today and the show, I have Nicole Jardim. Nicole and I worked together over this year to launch her book, Fix Your Period, and an accompanying group coaching program. It was definitely an interesting time beginning this project and being in the depths of this project while the world was changing with COVID. It was very challenging and we had to make lots of different pivots, but in the end, her book was very successful in the launch and led to a powerful program that has totally transformed how Nicole is running her business and where she’s at coming into 2021. We are going to break all of that down for you.

Nicole Jardim is a Certified Women’s Health and Functional Nutrition Coach with a specialty in hormonal and reproductive health. In 2010 she trained at the Institute for Integrative Nutrition to become a health coach. Shortly after that, she completed a 3-month apprenticeship at a women’s holistic health center in New York City. She then did a 1-year training program with Dr. Sara Gottfried, MD (author of The Hormone Cure & The Hormone Reset Diet). She followed that up with an additional 1-year women’s health and nutrition coaching certification program with the Integrative Women’s Health Institute. In 2016 she completed a 1-year training program with the Kresser Institute for Functional and Evolutionary Medicine. And finally, she is pursuing my national certification to become a licensed health coach!

We discuss:

[01:59] Nicole shares about her defining moment. She shares about her dad passing away suddenly which helped facilitate where she is today.
[04:44] When she was thinking about writing her book she was facing a lot of imposter syndrome. She realized that so many women were reaching out to her and the book was something she could make available to provide the foundation she gives in her programs.
[06:44] Struggling with imposter syndrome is common in the book creation process.
[07:49] Growing up girls often don’t have anyone to talk about hormones and their period. Many period problems are normalized in our culture.
[08:51] We need to be advocates for ourselves in any area of our lives. No one is going to fight for our lives, well-being, or anything we want more than we will.
[09:45] It is important to come up with a product that you can launch alongside the book and capture the buzz. It becomes an authority builder and an income creator.
[11:21] They created a workbook to go with the book to help women implement the book. They also created a program that went along with the book too.
[14:35] 2020 has been a hard and challenging year for so many people.
[15:26] The book opened doors and created opportunities that she didn’t have at all and didn’t exist for her before. It has also opened peoples’ eyes around the world.
[17:01] A book can create an authority that opens tons of new doors.
[19:31] The use of language is so important and making what we are sharing more relatable and easier to digest or understand.
[20:48] They took concepts she had already taught about a million times and refreshed them and made them super exciting for people.
[21:17] You need to think about what is the easiest way you can make this a yes for someone.
[22:07] Giving people little wins to encourage them is so powerful.
[24:08] In 2021, she plans to make the course easier and sell it along with the book.
[24:41] People are so overwhelmed right now. They really want simple and easy changes where they start to see quick wins. It all comes down to continuing to connect with your audience.
[27:39] When we are able to partner with someone who is able to see your business and vision from a different perspective it can help you get unstuck.