Scaling Your Business Vision with Dr. Matt Shiver

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Today on the show we have Dr. Matt Shiver. He has earned the title doctor because he has a doctorate in physical therapy but these days he is much more of a physical therapist for businesses and their systems particularly helping coaches and entrepreneurs who are at the early six-figure mark scale beyond this.

We talk a lot in this episode about the particular challenges that happen in scaling up from achieving maybe a 10K month consistently to really growing beyond that and what is necessary to do that as well as some of the things that Matt does to help business owners and visionaries really get clear on what they want so they can create a business that supports and uplifts them instead of gives them more work to do and stresses them out. This is an action-packed episode and I am very excited to share Matt with you because many of the things he is talking about we have been working on in my business.

We discuss:

[02:41] Matt shares his defining moment after graduating from physical therapy school.
[04:55] The biggest momentum shift or change for him was when he realized physical therapy was not the career path he wanted to go down and realized that it was okay to make a shift and do something else and pivot.
[06:53] A lot of people decide to build businesses for time and financial freedom but we often get stuck in the day-to-day parts of the actual business.
[08:35] To get to seven figures you need to start to develop this mindset of working smarter and not necessarily harder. Using your skillset at the things that are actually revenue-generating activities that you enjoy doing and learning what are things that you can give away to other people that you are not good at or takes a lot of time to do that somebody else loves to do.
[10:40] Outsourcing the fulfillment first is actually the best way to go. You have to learn how to create really good processes to give to somebody else to teach them how to do what you do.
[11:47] You need to get rid of the fulfillment so you can step in and be the head of growth, vision, and direction of where the company is going.
[13:42] The shift happens from how can I paint this vision so vividly and so accurately and so descriptively where other people feel inspired by that vision and want to join you to achieve that.
[15:44] You need a scalable offer before you can really create all the systems and processes.
[17:10] Successful launches are a symptom of being ready to scale. You just have to reverse engineer that success you had so it happens again.
[20:20] There is work up front in building systems and that is why people tend to avoid it but the work is really valuable.
[21:57] He likes to create a 3-year targets and then creat a clear 90-day sprint plan of what he is committing to for the next 90 days.
[24:48] As a solopreneur it is important to have a network that you go to for support.
[26:27] Matt shares a big risky investment he made that really paid off.
[30:30] When you're preparing to scale, start by going through your competitors' processes and systems. Spend time in their sales funnel and marketing stuff and learn what they are doing.
[31:49] Look at other industries that have a similar business model that you want to achieve and go through their sales cycles.
[34:36] Get really clear on what it is you want to create. Work backward from the ideal life you want to build. If you can get really clear on your vision it is easier to build your action steps from there.