From “Behind Zero” to Playing a Bigger Game: How to Stop Letting Your Past Define Your Future with Markus Kaulius
What if the very experiences you’ve been trying to leave behind are actually the things that qualify you to play a bigger game? In this episode of The Story Engine Podcast, I sit down with Markus Kaulius, a multi-exit entrepreneur, investor, author, and longtime student of personal development, to unpack the beliefs, habits, health, and faith that have shaped the man he is today. Markus grew up poor, in a broken family, and describes himself as starting “behind zero”—but instead of seeing that history as baggage, he learned to recognize it as the source of his work ethic, resilience, and ability to connect with people. We dig into why we so often write successful people off by assuming they were simply born that way, and how doing that protects us from having to challenge our own beliefs, identity, and assumptions.
Then we go much deeper. Markus shares the system he uses to create the life he wants: identifying the habits that support that life, putting those systems in place, and trusting them long enough to work. We explore why health should come first if you want to give your best to your family and your work, why faith is about more than religion and can include having genuine faith in your own purpose, and what happened when Markus hit one of the lowest points of his entrepreneurial life during COVID. After his business dropped 70% in a single month, he found himself leading from fear and holding an all-hands meeting that made him realize he had become the leader he never wanted to be. What happened next completely changed the trajectory of his company. This conversation is ultimately about learning to see obstacles differently, moving from scarcity to abundance, and realizing that you may be much closer to playing the bigger game you were designed for than you think.
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We discuss:
- (01:29) – From growing up poor and broken to becoming a multi-exit entrepreneur
- (06:41) – Why we write successful people off—and what that protects us from
- (09:41) – Finding the “younger version” of yourself who is still stuck in limiting beliefs
- (12:45) – Why the right mentor isn’t necessarily the “best” mentor
- (15:45) – The habit system behind Markus’s success
- (18:26) – Why your health might need to come before your business and family
- (22:04) – Faith in yourself, faith in your purpose, and faith in something bigger
- (27:24) – The COVID moment that forced Markus to confront his own limiting beliefs
- (29:53) – The all-hands meeting that made him realize he had become the worst version of himself as a leader
- (32:13) – The obstacle isn’t necessarily blocking you—it may be preparing you
- (33:23) – “I’m not a benchwarmer”: The mindset shift that changed everything
- (34:34) – How one mindset shift created a new business opportunity within 24 hours
- (37:59) – Rewriting the story of your own life
- (43:35) – Why your life doesn’t have to be perfect for the system to work
- (45:25) – The message Markus wants you to take action on today


