How Laura Gale Creates Powerful Stories and Content

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On today’s episode, I am talking with Laura Gale.  She is a master copywriter, author, and content creator.  We explore language and storytelling in many different areas.  We talk about what it means to be prolific and practical steps to take to be more prolific. Laura shares so much amazing information for creating your own powerful piece of work including some important questions to ask as you are writing.   

 

Laura helps entrepreneurs and leaders to write books that grow their businesses. Writing a book about your business sets you apart from your competition, establishes you as a leader in your field, and opens up new streams of revenue and opportunity that can help your business grow exponentially. Her career started in the traditional publishing world, and she now offers a boutique service that specializes in writing, publishing and marketing powerful, profitable books that transform my clients’ businesses. She handles the whole process, taking the words, experience and ideas in your head and translating them into a compelling story that shows your readers why you’re the best in the business.

We discuss:

  • [01:20] In 2015, she was working for a publishing company and she had been very excited about going out on her own and her boss had a conversation that had a huge impact on her.
  • [02:44] The best way to get what you want and show up as you want in the world is to be very clear with yourself about what you want.
  • [04:21] Be honest with yourself. Allow yourself to examine closely what you do really want from your life and work.
  • [06:48] Being prolific means producing a body of work that cannot be ignored. It is a body of work that shows you are adaptable, articulate, and capable of attacking ideas from many angles.
  • [08:18] Being prolific means not filtering what you think you can write about or what you think you are allowed to write about. Then just pull from multiple sources and produce as much as feels good to you.
  • [09:11] The internet has been a great blessing for being able to distribute your work. It makes it easier to be prolific, but it also means there’s this constant comparison to what other people are doing.
  • [11:04] What are some of the first steps someone can take for being prolific in their own business?
  • [12:45] There is a lot of benefit in experimenting with producing content outside of the format you are most comfortable with.
  • [13:11] First, make sure you have a clear story.
  • [16:09] The Golden Thread is when you can find a way to always be looping back to the central theme of the piece of content.
  • [19:44] Pick an idea, theme, phrase, or word and lace it through the writing so that people start to feel that building intensity of what you mean.
  • [21:28] To share your story does actually require a lot of courage.
  • [22:40] The best thing you can do is just to go all in. It doesn’t really work when you hide stuff or when you hold things back.
  • [24:19] A lot of people mistake honesty for oversharing. Honestly is about having vulnerability with appropriate boundaries.
  • [27:41] Usually people don’t have too few stories, but too many. We are at a risk of oversharing.
  • [28:18] Does the story fit with the Golden Thread or does it serve the outcome we are trying to serve in the book?
  • [30:37] What does the reader need to know at which stage in the writing for them to really resonate with what you’re telling them and for them really to understand your point?
  • [33:21] There has never been a better time to be clear about what is important to you and now is the best moment you will ever have to be still enough and hear what really matters to you.

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