Magnetic Messaging Secrets To Grow Your Brand With Kristin Thomas

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At the beginning of this year in February, I put on a summit called The High Ticket Wellness Summit. It had thousands of attendees, dozens of speakers, and a ton of incredible information on how to grow a business, get your message out there and attract more customers. Of the dozens of speakers, there were a few talks that really stood out, made an impact on me, and that I thought were exceptionally valuable.

One of the people that I have a huge admiration for in the health and wellness space because of her own story and her own health journey as well as the brilliance in how she shows up in her work is Kristin Thomas. She was one of the first ones to be interviewed and it was for very good reason because she is absolutely incredible in how she does her messaging and she is an amazing teacher. She is getting new health coaches success all the time in her programs by just teaching them to communicate better on social media, emails, and wherever else they share their message.

This talk is all about health and wellness entrepreneurs but even if you aren’t a health and wellness entrepreneur this information is still going to be able to have a big impact on your business especially if you are just getting started, going through a pivot, or if you have been at this a while and still don’t feel like you know what your message is.

We discuss:

[01:30] One of the people that I have a huge admiration for in the health and wellness space because of her own story and her own health journey as well as the brilliance in how she shows up in her work is Kristin Thomas.
[03:20] Kristin is a nationally recognized business and marketing coach helping health and wellness practitioners to authentically increase their impact and income through organic marketing and authentic sales strategies.
[05:26] The best messaging is designed to attract the right people and repel the wrong people.
[07:16] One of the number one things you have to dial in when you are thinking about your messaging is who you are talking to (your target audience). If you are trying to talk to everyone, you are actually talking to no one.
[08:15] Get clear on who your target audience is. When you get more clear on who you want to serve and who you want to be talking to it actually opens up more doors.
[09:14] When you can start to explain their world and their problems more than they even can they are instantly going to dub you as an expert and what to hire you.
[10:55] Create your content with a hook. The hook is the very first line in your content that speaks to something they are going through. You have 3-5 seconds maximum to capture somebody’s attention online.
[12:31] Look back at your content after you write it. Does the first line catch your attention? Once you have those good hooks for your copy then more people are going to read through the bottom and want to get in touch with you.
[14:39] You want your content to mirror what is going on in your audience’s world.
[15:51] How can you speak to their everyday life? The more you can speak to those scenarios in many different ways is going to hook them in.
[18:04] The more that you can relate to your audience, the more they are going to want to keep listening to you.
[19:58] Kristin shares specific success stories using these steps.
[21:24] Just tell stories and as long as your story and your client’s stories are similar to the people you want to attract they are going to come out of the woodwork.
[22:35] Use down-to-earth language. The more you make somebody think or have to think when they are reading free content they are going to scroll on by.
[24:30] Once you start working with a client you can get into teaching mode and start teaching them. When you are initially trying to hook them in, don't overwhelm them. Keep it super simple!
[26:22] We need to be very careful not to talk over people’s heads with our content.
[27:07] Tell microstories of different times of your health story or client’s stories. People love to hear stories. It is what we connect with. Stories are so powerful.
[30:08] Always be in the intention that your ideal clients are out there. As long as you are doing the right things inside your business and you are clear on the types of people you want to be supporting there are abundant people out there. There are more people out there than you could ever support as one individual. You just need to know how to reach them. Be in that intention of abundance.