Adapting A World Class Live Event In Social Distanced Times With Keith Norris
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On today’s episode, I am talking to Keith Norris. Keith Norris is the founder of Paleo f(x)™, a massive in-person event in Austin, Texas. Keith is a master connector and community builder and you may be familiar with his name because his wife Michelle Norris was on the podcast a year ago. I wanted to invite Keith on to hear about how he has been adapting and evolving in the events base, one of the biggest impacted industries because of COVID. Keith is an amazing warrior and has overcome many challenges in his life and so if there is anybody we can learn from about how to adapt, pivot, and grow from challenging times it would be Keith Norris.
Keith is one of those few lucky souls who has been able to completely transition out of corporate America and dive headlong into his passion for bettering lives by teaching the art and science of physical culture. He not only “walks the walk” on a day-to-day basis, but his economic well-being hinges on his precepts of “proper exercise, stellar diet, and lifestyle, and intelligent “hacks” and supplementation” forming the bedrock foundation for a long, healthy and prosperous life. Keith, together with partner Mark Alexander, has molded Austin-based Efficient Exercise into one of the most highly regarded fitness venues in the nation. Keith’s mix of intelligent and highly effective exercise programming, coupled with Mark’s business savvy and proprietary equipment genius, has made Efficient Exercise the preeminent wellness authority.
The very essence of Paleo f(x)™ is rooted in the idea of putting theory to practice; an idea that Keith is heavily invested in, having been blogging about these issues since early 2007. And his vision for Paleo f(x)™ is that of a battle-tested warrior, preserving the right of everyone to fully, actively, and enthusiastically engage in the human experience.