How to Balance a Relationship & Running One of the Most Popular Podcasts in the World

How to Balance a Relationship and Running One of the Most Popular Podcasts in the World with Kate Erickson

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On today’s episode, I am talking with podcasting legend, Kate Erickson. Kate is the better half behind Entrepreneurs on Fire, the most successful podcast of all time. Today we are going to discover how Kate found herself in the world of entrepreneurship and podcasting and what it takes to balance running one of the most successful podcasts in the world with your business partner and romantic partner. How do you manage it so both your relationship and your business continue to grow and thrive? We have a unique episode today where we talk about interpersonal relationships and running a successful podcast.

Kate Erickson is a creator, engagement, and implementer at Entrepreneurs On Fire. In early 2013 she left her corporate job at an advertising and marketing agency to finally start creating the life she wanted to live. She joined the Entrepreneurs On Fire team to do something she loved and be able to feel fulfilled at the end of the day. She loves helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their businesses scale and grow.

We discuss:

[02:27] Kate shares about her defining moment.
[03:01] She grew up with corporate experiences before becoming an entrepreneur.
[04:41] A defining moment in her career was when she was passed over for a job in her company.
[05:28] She realized that how she wanted to live her life was completely up to her. She realized that there had to be something different.
[06:45] Entrepreneurs on Fire is one of the top entrepreneurship podcasts ever.
[07:19] Working with her husband on the podcast has brought them closer together especially having a shared vision and making an impact together.
[09:10] They discovered very early on that Kate’s strengths happened to be some of John’s biggest weaknesses and vice versa. He comes up with many great ideas and Kate figures out how to make them work.
[10:51] Going for things without really trying to figure out if an idea is a good idea at that time can divide attention or stunt a business from making progress.
[14:10] They discussed boundaries very early on, agreed upon, and stuck to. They both know what they are responsible for in the business.
[15:10] After they are done with work for the day or on the weekends, they only talk business if they both want to.
[16:31] Kate shares about a crossroad when they had to make a big change from a daily podcast.
[18:06] The biggest problem during this crossroad was that she was focusing on the negative and that is the wrong thing to be focused on. They flipped it focusing on the things that could go wrong to all the positives.
[19:54] Instead of just focusing on inspiration and motivation, they were able to uplevel and started doing masterclasses. The crossroad actually allowed them to grow with their audience.
[21:18] Everything they have ever created in their business has been a direct result of what our audience asks us for. You shouldn’t guess what your audience wants to know instead ask them or listen to what is showing up over and over again in your engagement.
[22:21] Engagements with your audience are going to reveal everything that you need to know and how you can better serve them and how you can serve them on better levels.
[23:21] People really struggle with setting and accomplishing goals so John created a solution for that. Everything they have created in their business has been a direct result of engagement and conversation with their audience. They listen to their pain points and figure out what they can create for a solution.
[24:42] Kate encourages anyone who is not looking back at some of the toughest experiences in their life to do that and figure out what lessons you can take from those moments. We can learn a lot from those moments