Becoming a Story Pro on Social Media with Kamela Hurley

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On today’s episode, I am talking with Kamela Hurley. Kamela is a social media powerhouse who’s been using social media on Instagram, Facebook, and TikTok. She has been using it to grow a six-figure product company called Madison & White and more recently has launched a new workshop on social media and personal branding called Starting from Zero. We are going to learn about her journey creating that success in her business and how she has been using that influence on social media to fill up her new workshop, attract new clients, elevate her opportunities, and totally transform her business with Story Pro.

Kamela Hurley is the Founder and CEO of Madison and White, the company that believes Beauty Starts in Bed, which has been featured by Kourtney Kardashian, Good Morning America, Life & Style Magazine, Newsweek, MSNBC, The Marilyn Denis Show, Univision, and more. She started her company on the kitchen table while going through a divorce. Today, she’s a proud mompreneur that is single and managing two kids under the age of nine, and managing my business. In July 2019, she wanted to do something fun and that had always been on her bucket list. So she signed up to become an Integrative Health Coach through a school-based in NYC called The Institute for Integrative Nutrition. She successfully graduated in July 2020 and landed her first client before she even graduated. She’s now coaching select clients to their success in their life as well as with their business-because BURNOUT is real.

We discuss:

[02:16] Kamela shares about her defining moment when she started her business.
[05:09] Often times we need an expert to guide us, especially with social media.
[06:08] So much is possible because of social media, channels like YouTube, TikTok or podcasts, and very small start-up costs to actually start our businesses.
[06:23] You don’t need to have a huge budget to get started with your business, you just need to believe in the concept and go.
[07:12] She started to understand how she showed up as the face of the business started to impact the opportunities that were coming her way. All of her opportunities happened because she used her phone smartly and she started to understand how to communicate and message.
[09:19] Taking Story Pro helped Kamela understand who her audience was and the content of her workshop.
[11:01] What is the deep outcome that you create or want to create?
[12:53] It was very powerful for Kamela to identify her origin story to lead where she was headed.
[15:36] She has been able to take the contents of the Story Pro workshop and work it into conversations that she has with others. She is able to use her origin and her three-point story.
[17:24] When people are telling a story they feel like they need to add so much.
[17:57] The three-act play makes the story really simple. There is a painful moment when you discover that you can’t be living the way you have anymore. Then you go through a process to learn to deal with that and rise above that. Finally, you finally overcome the problem, you have discovered the treasure, and are living the life your audience wants to live.
[18:43] It is not about being the smartest person. How are you a human that understands and cares about the problem that others are facing and how can you help them?
[20:15] Things are really on our shoulders. We can’t depend on a traditional career. There are so many opportunities for people that are thinking about starting a business.
[21:10] On social media, you need to hook people immediately. Being able to connect with the pain people are feeling is an immediate hook. Being relatable and understanding their pain is key.
[24:11] Kamela shares what she is doing now that she loves and what to expect in the future.
[25:37] Starting from Zero is a six-week workshop where we dive in on helping you understand what your personal brand is, creating clarity, creating content, and more.