On this episode we are talking with Jon Marino about the process of preparing a talk that transformed his business. We discuss our personal connection through a retreat in Hawaii and the importance of storytelling in our work. Jon shares how working with Kyle has helped him improve his communication and teaching skills. We also talk about the power of focusing on the audience and the value of deepening the understanding of customers. Jon introduces his new offering, a deep dive into customer personas, and shares his excitement about helping entrepreneurs find direction and make a bigger impact.