Know Your Niche and Finally Say No with Jenn Malecha

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Today on the show, we have a great friend of mine, Jenn Malecha. We had her on the podcast about a year or two ago. We have done a lot of work together over this time. I have been able to help out with some of her group coaching programs and we have collaborated on different platforms like Instagram, Clubhouse, and podcast stages. She is consistently one of the most brilliant and professional people that I know in the space. I am so excited to have her on the podcast again to share some wisdom with you.

Today we are going to be talking about two magic words… Know and No. Know your niche. Know who you really want to talk to. This sounds like such a fundamental thing but consistently is one of the most important, essential, and overlooked aspects of what we see in both of our client bases. We are also talking about being able to say no. If you know what your niche is and what your strategy is then you are finally going to have the power to say no to a lot of the things that are draining your energy, holding back your business and profits, and the results that you want to create.

We discuss:

[03:10] Jenn shares a defining moment when she was working in corporate wellness and her mom was in the hospital.
[05:16] At that moment she decided that her family and health were much more important than any job. It made her even more clear that she wanted to be in control of her life and work for herself.
[06:52] Her deciding factor for any project is how much freedom and flexibility she will have if she takes on that project. If she doesn’t honor that then she isn’t being authentic.
[08:35] Jenn shares what she is up to today. She is a functional health practitioner with her own practice.
[10:11] Now she is leading other functional health entrepreneurs and professionals on establishing freedom in their business so they can help more people by working less and taking better care of themselves.
[11:36] Right now in the functional health space, at least 90% of people getting their business started is having a negative impact on their health.
[12:36] It is really easy to get distracted by what everyone else is doing and think that you need to be doing that. There are some really key fundamental aspects of business that every functional health practitioner needs to be doing.
[14:20] 90% are out there trying to figure it out which is negatively impacting their health because of the stress that comes with that and they are working long hours and trying to figure it out. The other 10% are in their clinical training still ready to hit the ground running when they graduate.
[17:25] Often people try things, don’t stick with it, or get the results they want so they jump onto the next thing. We are constantly comparing our definition of success in comparison to someone else. The success pathway is different for each person.
[18:16] The number one thing that she sees being missed the most is that people haven’t nailed their niche.
[19:58] The ability to say no is when you know your strategies and where you are most valuable.
[22:17] If we really understand that specific person that we want to talk to then we can nail down our content to really speak to them. .
[23:53] If you know your audience, you know your strategy then you have the power.
[25:32] When you say yes too much, many people face burnout. It is best to get the most ideal people in front of you.
[26:58] We just need the right people in front of us to make money. If you say yes all the time then you are saying yes to a lot of the wrong things.
[27:41] Ultimately to continue down the pathway of success you have to learn to say no in so many levels of your business.
[30:01] It is very tempting to fall back on getting more education as a solution.
[31:05] It is uncomfortable to be uncomfortable. The entrepreneurs that have the most success are the ones that can sit in the feeling of uncomfortable.
[32:14] Your credentials aren’t what you do.
[35:41] Another uncomfortable thing is owning yourself and your value. When you have credentials it is an external validation instead of an internal validation.
[36:02] “If you can describe the problem better than they have ever heard it before or better than they can articulate it themselves, they will automatically attribute you with the solution.” -Pat Quinn
[38:17] If you can describe their problem to them in the exact way that they could describe it, you actually don’t even need to talk about the solution. You’re already bridging that gap of making them feel heard and understood.
[40:52] You have to intimately get to know who your niche is on a whole different level. You have to understand who they are as a person, what is the experience they’re having in their life, and what do they want to be experiencing instead.
[41:18] Your niche is a reflection of you.