Master Connection Strategies and Video Marketing with Jason Croft
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Today on the show I have Jason Croft. Jason is the founder of Media Leads Co. and host of The Strategy and Action podcast. He works in helping experts develop video marketing platforms that separate them from the constant noise of the world and elevate their message while truly convening their professionalism.
Today we are going to learn about some of Jason’s secrets that he has used to build great connections and open up new doors through asking great questions, creating excellent content, and being dedicated to fun. Today we are going to explore just what’s possible with connection strategies like this.
We discuss:
- [02:13] Jason shares his defining moment.
- [04:27] A connector is someone who seems to know everybody and enjoys connecting people.
- [06:07] The highest value possible to create is tribe building and connecting.
- [08:34] Connecting is a very purposeful interaction. It is important to look for those opportunities a lot.
- [10:44] Starting a podcast is the greatest cold outreach and networking tool. You are giving value from the beginning by shining a spotlight on your guest.
- [12:01] The better you learn your craft in interviewing and distributing your show the more of a gift it can be to the guest.
- [15:23] We need to figure out the timing and unique angle and just reach out and ask guests to be on our podcasts. Find the timing, be creative with your approach, and ask for those
- [18:07] How can we do so much of the thinking, decision-making, and leg work so it is an easy yes?
- [25:26] Sometimes leaders build something successful on the outside but not really fulfilling to them.
- [28:21] This is a place where we can play, achieve what we want, and have a good time.
- [29:25] It shows mastery to be playful and it also shows honesty.
- [32:51] There is an art to having fun and accomplishing business at the same time.
- [34:33] Step out a little more than you think you can when it comes to making those connections and building that network of folks. It is easier than you think and fun. Get creative with it.
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