Creating A Premium Experience In Group Programs With Jane Salgovitch

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On today’s episode, Jane Sagalovich is joining us. Many entrepreneurs and coaches I have met want to create a course, a group coaching program, or more one on one experiences, and most of the time they don’t ever try to combine these into one singular program. What Jane does is help people scale their genius by combining elements of a good course, a good group coaching program, and a one-on-one coaching experience into something that is powerful, memorable, gets great results, and creates a premium experience for your clients. We are going to dig into that on the interview today. This is a very tactical, action-packed episode especially if you are looking to create an excellent program or raise the prices and improve an existing program.

Jane is the founder of Scale Your Genius and she is on a mission to inspire and guide coaches, experts, and consultants towards reclaiming their time, building more wealth, and creating more impact. Over the past four years, Jane has helped hundreds of experts create their online courses and programs with clarity, confidence, and ease. As a result, they get to monetize their expertise in new ways, create additional income streams, and serve more clients without working more hours.

We discuss:

[02:36] Jane shares her defining moment when her family came to the United States from Ukraine when she was ten years old.
[03:37] We need to get back to appreciating the simple things.
[04:24] She looks at her tasks and finds a way to make even the most mundane tasks ten percent more fun. Her answer usually involves dancing.
[06:17] By keeping the magic of you in the process, your clients get really, really amazing experiences. You also get to serve more people.
[08:48] One myth is that you need a big list to be able to make a lot of money.
[10:12] Another big myth is that group programs are not necessarily a savior for everybody. Facilitating a group coaching session is very different from coaching one on one.
[12:11] In Kyle’s program, everybody that goes through the program gets a one-on-one call. He also shares the one-on-one calls with everyone in the group so it is beneficial for all.
[14:57] The topic totally matters on whether or not you should do a group program. How similar are the experiences of the people going through it?
[17:55] When doing the work, you do it for the long haul. How do you take what you create today and make it long-term assets? The goal is to create something once and use it in so many ways going forward.
[19:37] If there is not a strong onboarding process that happens immediately there is a big emotional crash because the money just left their bank account and nothing happened.
[21:10] Give them a super clear outline of what is about to happen for them and give them something to do right away.
[23:32] Just setting those clear expectations of here’s what the experience is going to be like is super powerful in the onboarding experience.
[24:44] Jane’s two favorite models for a client’s next step are an advanced version of what they just did or a membership site. She loves membership sites for your course graduates to provide the next level of topics.
[26:14] Membership sites can be hard to get started. Feeding the graduates of your course into your membership community is a perfect way to get started. The membership community is a great place to bring exclusive interviews with other experts.
[26:52] She recommends a membership site as the next step for almost all course creators.
[27:41] Your first course could cover the basics of your topic and then the second course could go into more advanced topics. Then people can choose how advanced they go.
[29:09] In group coaching the approach is to bring value to the group so they do need to be going through similar things.
[30:21] The Zoom breakout rooms can be a very useful tool. There is so much value in getting reflections from others that you are partnered with.
[31:53] Don’t feel like you have to do it anybody else’s way. There are so many ways to make your business work for you better than it is today. Think about what you would really love in your business and what would bring your clients the most value possible and where they overlap is your magic business.