How To Teach To Sell
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In this episode, I am coming to you from a new condominium that I have just signed a lease on from the big island of Hawaii. I have been having adventures on the big island for the last six months and the island has totally caught me. I am having a really good time here and I am learning how to surf. There is a lot of deeper stuff happening too. I feel a lot of movement in my own stories about me, where my value is, and creating a vision for my life.
For a long time, I haven’t had more of a horizon than six months. I have always had these visions of moving around and experiencing the world but that has kept my horizon for my life to maybe 6 months or a year in the future. I have always been envious of those people that had a big long life plan and vision for the future. I feel now that I am hearing and learning more about myself, I am finally starting to craft that.
It is not necessarily always easy here. There are leaps of faith and it isn’t always easy to solve all the problems of moving to this island in the most interesting of times. A lot of my own fears and insecurities about money, keeping up, and being successful while doing all this are definitely arising. They are serving to show me a better path.
In this episode, I talk about how to teach to sell. How to think about how you’re teaching storytelling in a way that is going to cause that click. We are going to talk about how to teach about yourself and how to teach to sell your program.
We discuss:
- [02:47] Kyle shares about the clients he has been working with and his third group finishing up his group coaching program.
- [03:47] It is powerful when things click when you are telling your story in a way and you can really see the audience start to lean in, be excited, or respond in the way you always wanted. That is when your story is lined up and you start feeling better and feed off the energy of the audience responding to you.
- [04:18] In this episode Kyle talks about how to teach to sell. We are going to talk about how to teach about yourself and how to teach to sell your program.
- [05:30] The compass that you use to talk about yourself and your stories should be your customer’s problem.
- [06:20] What really matters is the connection to you and showing that you understand them.
- [06:46] The better that you can describe your audience’s problem that they are experiencing in their words that they’re using and the details they see, the more that they will credit you with the solution to the problem.
- [07:07] Build your story around your customer’s problems.
- [07:43] It can really get magical when you tune into these deeper thoughts and emotions behind the surface level problems, people are going to feel like you're reading out of their journals. This is what is creating that powerful connection and trust.
- [08:12] If you can learn how to integrate some of your fears and things you are afraid of sharing in your talk it could be really powerful.
- [12:19] A shameful, despairing moment can sometimes be one of the greatest tools to overcome the objections of your audience.
- [12:57] The focus of our story is around that emotional moment and creating the human connection and this understanding.
- [13:17] We use our own stories and we get to talk about that pain and fear that our audience is experiencing with our story so the audience doesn’t feel threatened or feel like somebody is trying to sell them something.
- [15:34] What are the big objections your customers have to work with you?
- [16:17] We will not listen to the whole process, visualize it, and stay engaged if we do not believe it will work for us.
- [17:01] When somebody is in your program or taking your course, give them all your best knowledge and all the details. But when we are working on enrolling them, we really want to focus on the objections and beliefs.
- [18:55] We need to shift our focus to: What’s one thing I could teach that would really shift their beliefs about what is possible, would move the needle for them, and provide a win? Weave in a story of someone you have worked with in the past just like the target audience.
- [21:22] You want to be telling these stories that are overcoming the biggest objections that are teaching about you, why you're valuable, and understanding your audience. You want to have them feel your expertise through the stories you are sharing and overcoming those big objections that they have.
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