Today we are going to be talking about a very interesting and a little bit contradictory topic. Can Authenticity Be Manipulative? If there is one story that I hear a lot of from people that I work with or people that are considering working with me, it’s that the story of why they can’t share a certain story.
We are going to talk about how to turn that around and make sure that we are using our authenticity in ways that are aligned with us and are not manipulative. I am sharing three steps today to make sure your authenticity is powerful and is aligned with the best version of yourself.
On today’s episode, we have Dr. Jeff Spencer. Dr. Jeff is an expert in all things champions. Being a former Olympic athlete himself and now working as a high-performance coach to many executives, top athletes, and top artists.
On this episode, we get to explore a lot of elements of his philosophy around what creating goals for a champion really looks like. There is a section of the interview I get to dive in with him on how he interviews potential clients to see if they are really ready for the transformation that he can provide. This is a really useful segment for anyone that is a coach and is trying to determine what their process is for onboarding clients. Dr. Jeff is making sure his clients are ready to show up.
I have another solo episode for you today. I have been loving creating these solo episodes and there is definitely a call for more of them. I have been doing this podcast for three years now and I can hardly believe that. There have been a ton of interviews, heard from a ton of experts, and it has just been fun creating my own stuff and sharing my own voice and perspective. Many of these things are emerging and growing for me and it is really exciting to be able to share this process I am going through with you. Looking back on this year of 32, I have four big lessons.
Today I am going to walk you through four simple questions you can ask to help inspire the stories you need in your work.
Today we are going to be talking about differentiating your business. We are specifically going to focus on four counter-intuitive ways to differentiate your business. Differentiation is something that is repeated business advice and most people understand why it is so valuable. It is easy to recognize the value of being different and it is easy to know it when you see it, but it can be hard for us to understand or know where we can apply that in our own lives and our own business.
On today’s episode, we have Duane Zingale from Marketing Your Movement. Duane is a master at creating a movement, a bigger vision behind what it is that you do that can get people enrolled in what you are doing on a higher level than ever before. Today on the podcast we are going to discuss three very simple steps that you can implement quickly and easily to start creating your own movement, marketing that movement, and building and monetizing the following as a result. These are very simple yet powerful steps.