Interviews

SEP Episode #92: How Laura Gale Creates Powerful Stories and Content

On today’s episode, I am talking with Laura Gale.  She is a master copywriter, author, and content creator.  We explore language and storytelling in many different areas.  We talk about what it means to be prolific and practical steps to take to be more prolific. Laura shares so much amazing information for creating your own powerful piece of work including some important questions to ask as you are writing.   

 

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Podcast

SEP Episode #90: Answering Questions from Student Entrepreneurs

Not many people are aware that The Story Engine wasn’t my first book.  My first book was called The College Entrepreneur.   At the time I felt this really big gap between two narratives that I was hearing.  There was the entrepreneur narrative saying don’t go to college at all, and it’s a total waste of time and money. Instead, start a business and learn on the streets.  Or the main-streamed university perspective to just keep working to get your degree.  I felt like there was a middle ground that wasn’t being discussed. 

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the value blindspot
Podcast

SEP Episode #89: The Value Blind Spot

The Value Blindspot is something that happens to most experts in their journey growing their business. We spend years honing a skill, building a community and creating a new understanding of the world. The problem is because of the new “expert” lens we view the world with, we lose the ability to communicate with our customers on a level that works for them. In this episode we’re going to learn what it looks like to have a value blind spot and how to get out of one.

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