We are going to be talking about something near and dear to my heart that I often work with my clients and it is a common question from my listeners. What if my experience is different from the clients you work with or if you have never had the same problem as your audience?
There are many different situations and challenges. The grass is always greener on the other side until you learn a simple storytelling technique that will help you make your own grass green. There is a way to make your stories, whatever your challenge is, easier for your audience to relate to and engage with. It is called universalizing.
Today we have Phil MacNevin on the show talking about Dungeons and Dragons. Phil is a friend of mine that I have had in the entrepreneurial world for many years now. I have known him as a copywriter, brilliant operations manager in several companies, start-ups, and growing his own businesses and brands. Most recently Dungeons and Dragons miniatures which has landed him in an entirely new industry of tabletop gaming.
So Phil has a lot of the same roots in entrepreneurship, coaching, leadership, and personal development and is now exploring the world of gaming. I find that the way that these two worlds interact is really fascinating and powerful and a much-needed tool for entrepreneurs these days. There are a lot of benefits that you can get through playing a role-playing game such as Dungeons & Dragons. That is what we are going to be talking about with Phil today.
At the beginning of this year in February, I put on a summit called The High Ticket Wellness Summit. It had thousands of attendees, dozens of speakers, and a ton of incredible information on how to grow a business, get your message out there and attract more customers. Of the dozens of speakers, there were a few talks that really stood out, made an impact on me, and that I thought were exceptionally valuable.
One of the people that I have a huge admiration for in the health and wellness space because of her own story and her own health journey as well as the brilliance in how she shows up in her work is Kristin Thomas. She was one of the first ones to be interviewed and it was for very good reason because she is absolutely incredible in how she does her messaging and she is an amazing teacher. She is getting new health coaches success all the time in her programs by just teaching them to communicate better on social media, emails, and wherever else they share their message.
This talk is all about health and wellness entrepreneurs but even if you aren’t a health and wellness entrepreneur this information is still going to be able to have a big impact on your business especially if you are just getting started, going through a pivot, or if you have been at this a while and still don’t feel like you know what your message is.
As I record this episode, I am in San Diego taking a little break from the big island to visit a few clients and many friends. I have been reflecting on my own entrepreneurial journey since I have been here. One of the colleagues I have that I collaborate a lot with let me know that I need to update my branding, particularly on this podcast.
My business, who I serve, and the problem that I solve have shifted many times over the years. A page or some branding that I did back in 2018 is not as relevant as it is now. This is a natural thing for entrepreneurs to have as we grow, improve, and find there are parts of our brand that start to get a little bit outdated. It is really a good problem to have. At the same time, I have learned a lot, grown a lot, and evolved a lot as an entrepreneur and I really have come a long way and I really want to share how far I have come by telling you about some of the first entrepreneurial money I ever made. This twenty-seven cents was the most valuable pocket change I ever made.
Today on the show we are going to be talking about ways that we deceive ourselves that feels like it is doing the right thing. Today we are going to be talking about a specific type of species of brand bullshit that I call noble bullshit. Noble bullshit is something that entrepreneurs will experience at every level of their journey. There are some very common and fairly visible ones at the earlier stages of entrepreneurship that many people experience and there are some more subtle ones that we will get into as well.
Why do I say noble bullshit? A lot of these things feel like you are doing the right thing. It feels like you are doing a good thing so you feel noble when you are lost in this distraction. That is why they are so dangerous because it might feel like the right thing but it is hurting you in the long run.
The week of recording this podcast episode is the three-year anniversary of my podcast, The Story Engine podcast. It has been an amazing journey creating it and I am reflecting on some of the gifts it has provided me over the last few years. I am excited to share them with you today.
Many of my friends ask how I have benefited or made money from the podcast. I have monetized this podcast in many indirect ways. Today I am going to share some of the ways that this podcast has increased the value of my life and my work and why I am so grateful for this journey.