Does this situation sound familiar? You’ve spent time growing your business, developing a stable client base and planning on expanding. But after months or years of doing the same work day in and day out, you still aren’t seeing the financial results you want. Your problem may lie in that you don’t have an
Connecting with an audience and providing them valuable content are crucial components of many businesses’ marketing strategies. But how are these things actually accomplished? In today’s digital world, video is king. Many businesses have considered using video to market their products and services but are deterred by the idea that it is too expensive
One of the most powerful assets a business can create is a well-qualified email list. In many ways, a good list is like your own oasis in the desert. With an email list, everything is easier – launches are stronger, collaborating with influencers is smoother, and there’s always an opportunity to bring in new revenue.
The success of your content, copywriting, product development and storytelling are directly tied to how well you understand your target customer. If you don’t have a clear picture of their mind, fears, motivations, goals and problems, you won’t be able to serve them. Marketers use a tool called a “customer avatar” to map out the
Seth Godin, a world-famous author and marketer, quietly released a new podcast this week. It’s called Akimbo. It’s a word for the “bend in an archer’s bow,” and is synonymous with “strength and possibility.” I’ve always loved Seth because of his calm demeanor, practical advice and honesty in all his work. He trusts who
The term “joint venture” (or JV) has different contexts depending on the type of business or interaction. Most people think of them as being longer-term relationships, and the process of building things together, but in the internet world, joint venture marketing is the process of coordinating specific promotions. To learn more about joint ventures I