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SEO 101 for Content Writers

Kyle’s Note: This is a guest article by Will Boucek, Co-Founder, Open Book SEO. Will is a friend of mine who I’ve seen get amazing results in SEO over the years. I recently had him review this site and he gave me a few tips that made a dramatic impact on how much search traffic I

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How To Differentiate Yourself With Storytelling

Let’s go back to your childhood for a moment. Was there a special meal that a special person would always make for you? Maybe it was your grandmother or some other comforting and kind figure in your life. She made that special dish just for you when you came to visit. Maybe it was a

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Building Better Teams Within Your eCommerce Business

Most small businesses and e-commerce stores begin with one person: you. For a while, you might be running the whole show, from taking care of customer service to fulfilling orders to doing marketing and promotion for the business. At some point, though, your business will inevitably grow, and you’re probably going to need some extra

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Becoming A Digital Leader Through The 10 Principles Of Influence

Millions of people consume content created and shared online each day, whether through blogs, videos, podcasts or other formats. As a content creator for your business, how can you break through the barrier and make yourself different to get the attention of a community? How can you launch yourself to the top and become an

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Building The Best Story For Your Brand

Everyone has a story. The sum of our pasts, values, and beliefs translates into what we put out into the world. In the same way, your business should have a story—one that customers can understand, trust and identify with. When you think about some of the companies you purchase from on a regular basis, you

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How To Easily Create Powerful Interactive Content With An Online Quiz

One of the fastest growing areas of content marketing is “interactive content.” This kind of content responds to your audience’s actions and finds ways to better serve them as they’re engaging with it. It’s something I’ve wanted to experiment with on my site. There are lots of tools out there to create interactive content, but

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