Discover Your Why in 8 Minutes with Gary Sanchez

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Today on the show we have Gary Sanchez. Gary is the founder of the WHY Institute and has dedicated his career to understanding people’s why and what drives them. This is such an essential component of your messaging, marketing, and even of your reasoning for why you are doing what you are doing. When you can get in better touch with your why incredible things start to happen in your business.

So today we are going to learn about what your why is and what happens once you discover it and you are clear on it.

We discuss:

[01:52] Gary shares his defining moment.
[04:01] His life has always been about finding better ways to do things and then sharing them with the world which ended up being his why.
[05:07] When you know your why what you do has more impact.
[05:43] Your why is why you do everything you do. What is that special thing that you have and bring everywhere you go?
[10:55] The power is in the limbic brain but we often struggle to verbalize it.
[13:06] Everyone knows what they do. Some know how they do it. Very few know why they do what they do.
[14:48] There are 9 different whys.
[16:41] Storytelling is actually a high form of listening.
[20:16] If you can first describe the problem that they are feeling better than they can describe it themselves then they will automatically credit you with the solution.
[21:07] The three most powerful words are “I don’t know.”
[23:58] When you talk about what you do, you blend in with everybody who does what you do. When you focus on why you do what you do, you stand out from everybody else who does what you do.
[26:25] It starts with our why and then how we do it and lastly what we do.
[29:59] The earlier you can figure out your why, the earlier you can figure out your passion the longer your runaway is going to be to have a bigger impact in your life.
[30:51] Passion is the fuel that gives you the energy to pursue your dreams.
[33:14] There is something powerful that happens when you take a story that you have been telling yourself and limit yourself to something you are proud to express.
[34:54] That is the key to figuring out your passion, your purpose, your direction, where you fit, and where you want to go is knowing your WHY.os (operating system) and living it.
[36:35] Get your why right, then pick a direction, career, and place where you get to live it and you are going to love what you do.
[38:24] If you live your passion nothing is going to get in your way.