3 Steps to Create a Movement with Duane Zingale

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On today’s episode, we have Duane Zingale from Marketing Your Movement. Duane is a master at creating a movement, a bigger vision behind what it is that you do that can get people enrolled in what you are doing on a higher level than ever before. Today on the podcast we are going to discuss three very simple steps that you can implement quickly and easily to start creating your own movement, marketing that movement, and building and monetizing the following as a result. These are very simple yet powerful steps.

Duane Zingale is the founder and owner of Marketing Your Movement. Duane helps mission-driven businesses and ministries articulate their voice and develop a marketing strategy to engage their tribe with inspirational messaging.

We discuss:

[02:01] Duane shares his defining moment when he was six years old.
[04:02] As he was learning how to market his own personal brand, he experienced healing. As these stories come out, this refined transformation and healing are occurring.
[04:42] The ability to listen is the most important aspect in our digital marketing that has often been forgotten.
[06:36] That unfolding of being of a bigger purpose is creating a movement. Leading a movement is the most powerful way to market and monetize your brand. Your movement precedes your marketing.
[09:48] Automation is great, but building relationships needs to be first.
[11:43] We want to create an opportunity for us to listen to those in our community and those who might come to our community. Social media is a great way to provoke a conversation. Take the conversation from the comments to a private message.
[12:41] The first step is locating your audience and where you can have long-form and short-form conversations to draw people into you.
[13:21] Provoking questions to get people to respond is where you can begin a conversation. Duane shares his favorite questions to ask.
[17:43] Marketing is most powerfully an emotional experience.
[19:11] People will become part of the movement and that is the whole idea to draw people in. Nurture your community so that they become brand ambassadors for what you are building.
[21:03] Many clever thought leaders are creating certification programs. If you have twelve key individuals they can build businesses with your framework and you have multiplied yourself with high touch.
[22:58] You're putting your digital footprint online today. Whatever you post is part of that digital footprint. What legacy are you going to leave online with this body of work? If you haven’t started, start thinking about what you’re posting.
[23:24] Go start marketing your movement.