4 Counter-Intuitive Ways to Differentiate Your Business
Subscribe To The Podcast
Today we are going to be talking about differentiating your business. We are specifically going to focus on four counter-intuitive ways to differentiate your business. Differentiation is something that is repeated business advice and most people understand why it is so valuable. It is easy to recognize the value of being different and it is easy to know it when you see it, but it can be hard for us to understand or know where we can apply that in our own lives and our own business.
Changing up your product and service and focusing on higher quality or customer service are all very good things to do, but they can be challenging. In this episode, I want to explore some of the ways that most people don’t differentiate their business. There are some big ways you can do this and get big results very quickly.
We discuss:
- [03:14] Attaching your business to a bigger purpose or bigger vision can serve as a differentiator. You want to stand for something more.
- [03:55] You building that vision and story into the reason why you are doing what you are doing, can serve as a huge differentiator. People want to join you and help you enhance that vision.
- [05:17] One thing that is unnoticed in our world is the human resources crisis.
- [07:24] Your audience can also resonate with aspects of your personality or passions.
- [09:26] By bringing elements of our lifestyle and our beliefs into our business and communications, it helps to set us apart and differentiate us. People connect with who you are as a person.
- [14:46] One of the best ways to differentiate yourself is to find where you are going against the mainstream in your beliefs.
- [15:55] There are people being underserved but whatever the current trend in your industry is. So if you take the stand and go the other direction, they will take notice.
- [16:46] Being a little bit polarizing and staking your claims around your beliefs can help you stand out and polarize your audience.
- [17:16] How you choose to communicate with your audience can make a big difference in how your stand out.
- [18:47] Differentiating how you are communicating can open up doors really quickly. Kyle suggests audio messages, video messages, and email video messages.
- [20:28] Screen recordings are another great trick.
- [21:12] The least used, most valuable inbox of all is the mailbox. Sending a gift or handwritten card in the mail can dazzle someone.
- [23:02] There is such a powerful opportunity in the mailbox if you know how to use it.
- [23:16] Most people are not trying to differentiate themselves in this way and there is so much opportunity to connect with more customers, raise your prices, and get noticed without having to dramatically revamp your business or product.
Connect with Kyle + The Story Engine
