How A Proprietary Process Transformed Daniel Lamb’s Business

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On today’s episode, I am talking to Daniel Lamb. Daniel Lamb is the founder of Holland Creative, a content marketing, and copywriting agency. He helps people create content-driven funnels that make a big impact on their business. We are going to talk about how Daniel works with his clients today, but there is also a little extra magic happening on this episode.

Daniel and I have worked together on creating a proprietary process for his business and his agency which has transformed how he communicates with his clients from everything from the ultimate value they should expect. Just shifting his communication on how he gets results for his customers through this process training has transformed his business in many ways. He is having clients renew with him for four to five times the amount they invested in him before. He’s having many more people interested and excited to work with him and they are focused on the value he delivers and having him as a trusted advisor.

I am excited to share Daniel and his story with you on the podcast. In this episode, we talk about how a proprietary process can transform your business and lead to explosive growth. We also share specific steps you can start taking today to see better communication and results with your clients.

We discuss:

[02:47] Daniel shares about his defining moment.
[03:42] After a life-changing experience he was reflecting on what he was doing with his life and what could he do to make the most of it.
[05:23] Creating the proprietary process training provided him with so much clarity and it was essential to his growth.
[07:43] A proprietary process is so foundational to the rest of your communication and your strategy. Once you have your process in place then everything else becomes much simpler.
[08:17] It is a matter of coming up with a solid outcome and then working backward.
[09:30] Daniel shares his proprietary process and how it makes him stand out from the crowd.
[10:33] His process packages up results.
[11:48] In the second step of the process they actually test into their assumptions. They look at whether the strategies are a viable option in a unique way.
[13:14] At the end of the process they throw a “Profit Party” to celebrate the progress and look at what went well.
[16:47] Kyle shares about a moment where the value was totally lost and he vowed not to ever be in that situation again. We want to be having a conversation about what results the clients are going to get and how they are going to be better because of the work we are doing together.
[19:46] We have to start by having an honest conversation about goals and budgets. Without a sense of where we want to go and how we want to get there, we can’t come up with a robust offer.
[22:41] Daniel started piloting conversations he would have with potential clients with a current client just to test it out.
[23:45] The client wants you to show up, be an expert, and tell them what to do. Business owners have a lot on their plates and marketing is just a small piece.
[25:57] It is important to celebrate our hard work and wins as well.
[26:11] The goal is to work smarter and not harder.
[27:09] Celebrating wins is something that happens so infrequently.
[29:17] Taking a moment to celebrate energizes you to go back and it energizes your client.
[29:58] Right now, we would all do well to invest in gratitude and hope because as entrepreneurs it is so easy to rush past a goal and not honor it.
[31:14] If you haven’t invested time in broadening your vision for your business and having a proprietary process, signature service, or lens with which you uniquely articulate your value, that is game-changing.ot knowing what to do and knowing what to do.