How to Win 32X More with Winback Marketing with Dan Pfister

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Today on the show we have Dan Pfister. Dan is going to teach us the secrets of one of the most powerful forms of marketing sales and one of the most valuable opportunities that you have in your business which is winning back the customers that you have already converted.

This is the lowest-hanging fruit for almost everybody and can lead to incredible life-changing growth. We are going to talk to Dan about how to do that and what is possible with Winback Marketing.

We discuss:

[02:05] Dan shares his defining moment. He learned not to let obstacles get in your way until you have tried everything.
[05:19] It doesn’t really matter what other people say.
[08:13] Winback Marketing is taking advantage of everything we have with these past customers.
[10:49] Winback Marketing has heart. You had a relationship with somebody before and then you win the relationship back and keep that relationship going.
[13:55] If you reach out to a past customer and can solve their problem there is a big opportunity.
[16:36] There is so much that you know about a past customer that you don’t know about a new prospect. All that knowledge is pure gold.
[18:01] Winback Marketing Success Stories
[22:50] After you winback customers run a test and find out why they bought and talk to the other people and find out why they didn’t buy. After you find those answers take that knowledge and apply it to your current customer base.
[23:54] Winback generates a lot of revenue and it generates a lot of revenue fast but the learning gives you so much more revenue that you are going to see over time.
[23:50] Your past customers are some of the lowest hanging fruit in your business. Don’t be afraid of reaching out to them.