5 Ways to Create More Customers When You Present
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Today we are going to be talking about five things that you can do that are going to create more customers when you present. A lot of people make a lot of presentations and they get a lot of clapping and applause but it doesn’t create customers. There are a few simple shifts that you can make when you present that will create those decision-making actions from your audience.
We discuss:
- [01:19] Your presentation must be set up to influence not just educate and to lead people to a decision. The important thing is to show the audience how to look at the program differently to increase their commitment to solving this problem.
- [02:06] If you can describe this problem better than they have ever heard it, they will automatically credit you with the solution.
- [02:27] Focus on content and stories that will shift their perspective and change the paradigm on how they see the problem and then they will start to trust you more, imagine themselves working with you, and experiencing the solution.
- [02:47] Don’t teach too much of your process.
- [03:19] Instead of teaching all of the steps in your process that people need to do to get a result with you, give a higher-level view of the process and speak to the results they will experience once they have completed the milestones.
- [05:13] A “quick-win teaching” is something that is simple enough that your audience can actually picture themselves doing it and being successful with it while they are listening to you.
- [05:35] You have to have your presentation dialed in and laser-focused on the right people.
- [06:26] The clearer you are on who your ideal customer is it creates a lot more opportunities.
- [07:29] Your story must showcase the transformation that you create. The stories that you choose to weave together and showcase when you are presenting must be an example of the transformation that you create.
- [08:50] This often means taking a lot of the language that your ideal clients and customers are using to describe their problem and describe the solution that they’re looking for and weaving it into the story you are telling.
- [09:59] You need to see your presentation as an act of service and making your offer and transformation that you create as serving your audience.
- [10:37] When you start to see your offer, your program, and your services as something that can truly impact these people's lives and if they don’t take action with your then it is a disservice to them and you can see that and feel that with a deep alignment in your soul, it is going to change how your show up in your presentations from the very beginning to the end.
- [11:58] Oftentimes those inner stories and limiting beliefs that have held you back for so long are actually some of the most foundational and essential material that you can weave into a presentation to resonate with your ideal audience because it is likely they are going through something similar themselves.
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