What if “celebrity” wasn’t something you waited to be granted—but something you could engineer?

In this episode of The Story Engine Podcast, I sit down with Clint Arthur, an artist and engineer in the craft of celebrity. Clint has built an entire methodology around creating, manufacturing, and leveraging celebrity so entrepreneurs can amplify their message, rise above the noise, and become the leading voice in their industry.

We explore the psychology behind celebrity, why it remains one of the most powerful tools for authority and influence, and how everyday experts can use it to transform their brand, business, and opportunities. If you want to stand out in a crowded market—or understand why some people explode in visibility while others stay hidden—this conversation is a must-listen.