How to Go From Under-Priced to High-Ticket with Christine Hansen

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A year ago I hosted an online event called The High Ticket Wellness Summit where I showcased interviews with 40 experts in health, business, marketing, sales, and everything in between. It was a phenomenal event and recently I discovered the treasure trove of these interviews that I want to share on the podcast because there was a lot of great information. Even if you are not in the health and wellness space there is plenty of good information at this summit for you.

Today I am going to be talking about one of the biggest topics that were at the summit… going from under-priced to high-ticket. I am going to be interviewing Christine Hansen who is an expert in both health and wellness and business and coaching fields. She has some very simple steps to lay out that are going to show us exactly how we can start charging what we are worth.

We discuss:

[01:57] Christine is an award-winning business coach and consultant for online entrepreneurs who want to embrace their inner lazy, still profit like a pro, and philanthropist to their list of credentials without undercharging or feeling like they have to be anyone but themselves.
[03:30] Christine shares a turning point in her business when she decided to get a financial coach.
[05:02] She was convinced that she was bad at money and was sabotaging herself from earning it because she didn’t think she could handle it.
[06:48] Seeing the income number she needed to make and basing her packaging and pricing on that made sense to her. Often clients have a pricing strategy that isn’t their own and doesn’t work for them.
[08:26] Oftentimes when we are doing our pricing we don’t have a strategy. When people go to think about their pricing they aren’t thinking about anything other than their inner money stories or value stories.
[10:50] Having that nonjudgement as you figure out your pricing and shape your packages in a way that makes sense really works.
[11:24] One pitfall is comparison because we don’t know how they figured out their pricing, their expenses, and other important information used when determining their pricing.
[13:05] Another pitfall is basing your pricing on how many hours you work with someone. You are paying for the result and not for the time.
[14:22] A lot of people cut their prices so they are affordable to everyone else. If you really want to help someone charge in a way that you can build a big profit margin and you can use it for whatever you want like philanthropy.
[15:31] You have to have yourself cared for first before you can take care of others.
[18:22] Read your own testimonials and feedback regularly especially when you have that inner imposter come up.
[19:42] She has a Dropbox folder called “Love Notes” where she has testimonials and screenshots of comments and kind words.
[20:51] We need to appear as the professional entrepreneurs we are starting by looking presentable. We need to look polished and the best we can. The inner you wants to shine.
[22:27] It is about the mindset, the numbers, how you appear, and knowing your stuff.
[23:21] It changes everything when everything is polished and you feel comfortable demanding higher prices.
[24:27] It is so much easier to become a pro when you are charging the higher prices and can invest in yourself and your business.
[24:42] Ourselves and our businesses are investments where there is going to be a return on investment. Our business is our soul.
[25:41] It is about finding that balance and sometimes understanding to tune the soul out a little bit when it benefits the business so that he can then come back amplified.
[27:04] Money is neutral.