Storytelling

Today on the show we are going to be talking about three silent sales killers that are holding you back from scaling your business from the low six figures to the high six or seven figures and really getting the results that you want from your team, experiencing the freedom that you sought out when you created your business and when you stepped into the role as the visionary.

These sales killers are some of the biggest problems I solve with my clients but the problem is that a lot of people that I work with aren’t aware of these problems until they start working with me which is exactly why I am creating this episode. I want to shed light on these sales killers and give you simple storytelling solutions so that you can fix them or maybe even stop them before they start in your business.

Today we are going to be asking an important question. What is the difference between a $1,000 offer, a $10,000 offer, or a $100,000 offer? There is a skill that I see that separates an exceptional few with the ability to command high ticket prices for their services but really makes the difference between selling a $1,000 or $10,000, or $100,000 offer. The answer might surprise you.

It’s not the fanciest branding. It’s not the most prestigious certification. In fact, the most important part is simply to make the choice to start charging those prices while most constantly defer the idea of making offers like that to someday in the future. This is entirely an internal restriction that they put on themselves. Most give up before they even start but the one essential ingredient that this all boils down to is a choice. Today I am going to share five steps to make your first $100,000 offer.

Today we are going to be talking about a really important aspect of great stories that many people don’t consider or think about when they first start telling stories or even after a very long time speaking and sharing their story.

Stories have a life cycle. They are like living creatures and have a certain life span. The same story at different points in your life and your journey may be too tender to share, a north star and inspiration for your business or it may be something that bores you. It happens to all creators and it happens to all the great stories they tell. A wise visionary with a powerful message can recognize these stages of their stories and use this to a great advantage. We are going to break down the three stages of a story’s life.

Today we are going to be talking about the deadly mirage of mastery. Many entrepreneurs and leaders have this mirage-like idea where they chase some sort of milestone that marks finally making it. A sense of mastery where we can feel completely aware and in control of everything that has made us successful to this point but this is a very deadly mirage to chase.

We live in a time where the pace of information and change is faster than we have ever experienced before and in an environment like this one of the two most valuable skills you can have is your capacity to adapt to the world around you and I will tell you a little bit more about the second layer. The “I’ve finally made it” mentality shuts both of these down.

Today we are going to be answering one of my favorite questions of all time. I’m already a great speaker. I have a successful TED Talk, a successful podcast, and a successful keynote speech. Why do I need a presentation coach?

Over the last few years, I have worked with hundreds of thought leaders in health, entrepreneurship, and transformation, and my favorite group to work with are experienced speakers who have established businesses. I can get the very best results the fastest with this group of people but there is an elephant in the room as they are not sure they need this kind of help. If you ever found yourself wondering do I need help if I am already a successful speaker I am sharing five reasons why you do.

Today we are going to talk about what salsa can teach you about high-ticket sales. Several times in my life I have taken dancing classes. Partner dancing is not something that comes naturally to me. In fact, it is pretty stressful and awkward.

With a partner, I am pretty stiff when I am dancing but I am the lead so I have to indicate when we are starting and where we are going. It is a lot of responsibility to be the lead and if you are not clear and confident it is hard for your partner to respond to your movement. A good lead can subtly guide a follower and instantly make them better. Wouldn’t it be good to have a lead like this in dancing and other situations like finances, sales, and eating right? What would you want to instantly and clearly be better at?

Today we are going to be answering a very important question. Should we create a new keynote speech or signature talk? There are certain crossroads at every entrepreneur’s, coach’s, and visionary’s journey where this may or may not be necessary. It takes a lot of energy to create a new presentation to spill your thoughts down to something you can use reliably in about 30-45 minutes over and over again to be a high-converting tool.

There is a certain lifespan to a good presentation or keynote and many great coaches, visionaries, and leaders are not quite aware of this lifespan. I am going to break down four different key moments when it is time to decide if you should create a new presentation.

Today I am going to tell you how I helped a client of mine create 17 YouTube videos in one day. So what does it take to create over four months of content in a single day and how would it feel knowing that is all scheduled out and planned for you? Sure sounds nice, right?

Where would you even start? For most, the idea of sitting in front of a camera for a few hours to create, talk, and share your knowledge is both intimidating and overwhelming. Content takes time! But with the right help and strategy, it can happen. Listen in to hear what we did!

We are going to be going over some hard truths today. It may not feel good to hear but once you know about them you will be better off. We are going to be talking about ways you are leaving money on the table, blindspots in your marketing, sales, and communication that are keeping you from getting as good of results as you could.

The problem of having your best, most useful stories hidden in plain sight impacts leaders at every level of success whether you are just starting out and crafting your offer for the first time or you have been doing this for a long time and you have really good systems and ways of doing things. No matter what stage of your career you are in means missing out on these stories and leaving money and impact on the table. Discovering the right stories to tell and finding these stories that are hidden in plain sight is one of my favorite things to help my clients with. Over the course of working with hundreds of entrepreneurs, coaches, and leaders to craft stories that get results I have started to notice some common roadblocks that keep people from recalling these great powerful stories that they can use right away. So let’s dig into the 4 story blindspots.

Today on the show we are going to be talking about one of my favorite topics – origin stories but there is a twist. We are going to be talking about why your origin story is not enough. Not enough to succeed, not enough to carry your message to the goals you want to achieve. An origin story is usually 3-10 minutes long and is used to introduce yourself to the audience, create a connection and trust with them, and set you apart from your competition right off the bat.

These stories are memorable and have a cinematic feel to them and everybody wants to have one. These are also one of my favorite kinds of stories to work with people on. I love seeing how people light up when they get clear on this story and they are excited to share it. So much opportunity opens up for them. They are so thrilled to put the story into action. They feel a sense of completion but really there is a whole new world to explore. A good origin story is not the end or the entirety of your storytelling journey. It is just the beginning.