How Influencers Sell From YouTube One of the most powerful marketing tools available in this day and age is video. Platforms like YouTube have created a space for marketers to harness the engaging and interactive qualities of video and share content with the world. Because of video’s consistently-growing popularity, more social media platforms like Facebook …
Let’s face it, it can be difficult to come up with fresh ideas for content all the time. Many people have this unconscious expectation that once you create a piece of content on a topic or idea, then you can’t ever discuss it again. It’s already been covered. The good news is, you don’t always …
Kyle’s Note: This is a guest article by Will Boucek, Co-Founder, Open Book SEO. Will is a friend of mine who I’ve seen get amazing results in SEO over the years. I recently had him review this site and he gave me a few tips that made a dramatic impact on how much search traffic I …
One of the fastest growing areas of content marketing is “interactive content.” This kind of content responds to your audience’s actions and finds ways to better serve them as they’re engaging with it. It’s something I’ve wanted to experiment with on my site. There are lots of tools out there to create interactive content, but …
How To Easily Create Powerful Interactive Content With An Online Quiz Read More »
Connecting with an audience and providing them valuable content are crucial components of many businesses’ marketing strategies. But how are these things actually accomplished? In today’s digital world, video is king. Many businesses have considered using video to market their products and services but are deterred by the idea that it is too expensive …
How To Grow Your Business And Authority With Video Podcasting Read More »
One of the most powerful assets a business can create is a well-qualified email list. In many ways, a good list is like your own oasis in the desert. With an email list, everything is easier – launches are stronger, collaborating with influencers is smoother, and there’s always an opportunity to bring in new revenue. …
Winning Strategies To Grow Your List With Lead Magnets Read More »
The success of your content, copywriting, product development and storytelling are directly tied to how well you understand your target customer. If you don’t have a clear picture of their mind, fears, motivations, goals and problems, you won’t be able to serve them. Marketers use a tool called a “customer avatar” to map out the …
A Smarter Way To Create Engaging Customer Avatars (With A Template) Read More »
Seth Godin, a world-famous author and marketer, quietly released a new podcast this week. It’s called Akimbo. It’s a word for the “bend in an archer’s bow,” and is synonymous with “strength and possibility.” I’ve always loved Seth because of his calm demeanor, practical advice and honesty in all his work. He trusts who …
Storytelling is quickly becoming a favorite buzzword among entrepreneurs and content marketers, but why? Gone are the days when a half-baked article with a few SEO keywords was enough to make it rain traffic on a site. There’s so much noise and competition for attention that content needs something special to stand out. This increased …
I was recently featured on Jon Nastor’s podcast “Hack The Entrepreneur”. In Jon’s show we go in depth about mindset, strategy and day-to-day life as an entrepreneur. One thing I have gotten a lot of questions about since this post was published is “What did you do to connect with Jon?” Early in the episode …
Behind The Scenes – Hack The Entrepreneur Interview Read More »
