The Power of Storytelling and Facilitated Discovery with Brooks Meadows

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Today on the show we have Brooks Meadows. Brooks is a friend of mine who is an amazing storyteller and coach who has worked with men and women of many different ages, skills, and professions. He has helped them to connect with better stories within themselves and achieve peak performance in their lives.

Today we are going to be talking to Brooks about some of his stories and the value of storytelling as an art form and a business tool. This episode was recorded in a live format so there might be a little bit of background noise here and there but the quality of the content and the conversation is outstanding.

We discuss:

[04:31] Brooks shares his defining moment. He shares about a moment in time when he was presented with an opportunity to take a trip and he decided to go to Jamaica.
[05:51] His second defining moment was in August of 2020 in Colorado when he met Kyle. Kyle told him if he was going to tell a good story to make sure he was sharing a good lesson.
[09:43] Brooks shares about the evolution since presenting his original story.
[11:34] Storytelling has been a pillar of his coaching style his whole career.
[13:27] With our brands we try to tell the right story to reach the right person. We try to deliver the lessons that are going to give them the value to solve the problem they have.
[16:50] Having the ability to ask your customers directly what benefits they want to receive from your product is one of the most amazing points of information. It allows you to build a brand, serve them in the way they need, and find the stories in your life that will most easily relate to what they are going through right now.
[20:44] A lot of us experts because we are so familiar with things forget or don’t recognize just because somebody is feeling the pain of a problem does not mean they can connect it to why they are actually feeling it.
[23:14] The value of discovering the answer for yourself is way more valuable than being given the answer from someone else.
[26:46] We are not all the right answer coaches, we are all the right questions coaches.
[31:05] The training itself is only as valuable as your ability to put it into practice.
[33:27] Not only is it the application that makes you a great coach or a great facilitator but your impact is your ability to also communicate that value and relate that in a way that is going to land.
[34:51] Stories don’t have to be so complicated to be very impactful. It is often the simplest stories that make the biggest impact.
[37:28] The best marketers, coaches, and storytellers are there to make the complex simple and show you the one thing you can do next to take action toward that lesson.
[41:02] Sometimes your profession can fuel your passion.
[44:37] Through the pursuit of play and joy and people seeing that it is not has invited an opportunity to my life to get paid to mentor people to do the same things in their lives.
[46:44] Say yes to the opportunities you want to take in this life. If you want to do great things you have to say yes to your unique gifts and practice them over and over and over again.