Secret Ingredients To Successful Joint Ventures With Brady Patterson

Subscribe To The Podcast

On today’s episode, Brady Patterson is joining us. Brady is an expert in creating reliable, repeatable, convenient, and powerful systems to build relationships with other entrepreneurs, other companies, and other collaborators and use them to successfully grow businesses. He is the master at all of the tiny details that go into building a relationship like this and turning it into a successful business venture. If done correctly this can create a big injection of cash flow, new followers, and subscribers to your list. But for these joint ventures to really succeed, a great deal of communication, clarity, and systems need to be established to make sure everybody’s on the same page, everybody’s clear, and everybody does what they have committed to.

Brady Patterson is a multiple best-selling author, survival trainer, and international rodeo champion. He has worked with Fortune 500 companies like Shell, BP, Husky Oil, and Suncor. As a survival and leadership trainer, he has worked with Les Stroud (Discovery Channel’s Survivorman), the cast of The History Channel’s “Alone”, and the Global Bushcraft Symposium, the largest conference in the industry. Brady helped grow the Entrepreneurs International Network from 10,000 members in 4 cities to over 150,000 members in 31 cities and 5 countries. Currently, he is the Director of Strategic Partnerships of the #1 Joint Venture network for coaches and consultants, where he teaches entrepreneurs how to build a solid referral network for their business, where to find those partners, and how to generate 6 and even 7 figures through cultivating authentic relationships at the JV Insider Circle.

We discuss:

[02:20] Brady shares his defining moment.
[04:31] He knew that his current plan was no longer valid and something else needed to happen for them to have the future they desired. They started evaluating where they were going to go and how they were going to proceed.
[06:27] He never wants someone to have to experience what they experienced alone. He knew collaboration was the key to that and that reshaped everything he was doing moving forward.
[07:11] Painful and vulnerable stories often allow us to connect with people on a deeper level. Right now people are desiring connection more than ever.
[09:21] He currently does affiliate management for experts. He recommends affiliate managers focus on what particular area.
[10:47] Focus on the things you are really great at and handle off those other tasks.
[11:26] When you are in the day-to-day operations of your business, you don’t want to handle all those little tiny details.
[13:36] We usually make revenue when other people promote us especially in the online space.
[14:39] Every single action you take in your business is going to trigger follow-up steps. When it comes to joint ventures it starts by following up the call with a quick recap of the conversation.
[15:15] You want to make sure everybody gets things in a timely fashion.
[16:38] When setting up a joint venture, you want it to be so simple that all they have to think about is the send button.
[19:22] If you have a product that has a 30-day refund, you need to have a follow-up after that 30 days. It is a constant stream of communication.
[24:04] Brady does a one-hour phone call when exploring possible partnerships. He starts by learning about their business for the first 20 minutes.
[25:03] Then he explains what he is doing in the next 15-20 minutes. Then that leaves a nice 20 minutes to hunt for any intersections.
[25:59] The biggest mistake people make in joint ventures is that they stop at the person right in front of them.
[26:37] Always look at how you can support the other person first and then that opens up all the other doors.
[29:30] If he can think of something on the spot, Brady will schedule time on his calendar to really think about it and get back to them.
[29:36] When something goes sideways in your business and you are reliant on joint ventures, the relationship is the things that pull it back together.
[30:33] Giving first is so critical to making this all work. This only works if you do the follow-up as well.
[31:43] Brady has a questionnaire that he goes through on his introductory call where he gathers data and looks for ways to support the other person.
[32:01] His system is to put everything in the calendar. He uses and lives by his calendar. It is his operational tool. Every single thing that he does through his system gets scheduled.
[34:58] All the different tasks are systematized.
[36:14] No matter where you are starting in your business if you are looking to use an online piece these things are relevant. It is always the same process. You still need to focus on the relationship first because without that everything else falls apart.