Mastering Yourself and AI with Brad Costanzo

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Today on the show we have Brad Costanzo. Brad is somebody I really admire as an expert marketer that has been working in the digital marketing space for a very long time and has worked with some incredible leaders and brands.

In this episode, we really drop in on the power of storytelling and how it can influence your audience and attract your clients, but also how it can influence and transform you. We are going to hear some of Brad’s most transformative moments that have been created and worked through storytelling. We are also going to lay out a special framework that is going to help you get the most out of the AI tools that you are using or want to start using. It is going to make it a lot more accessible and approachable for you.

We discuss:

[02:56] Brad shares his defining moment in November of 2007 when he was laid off from his job.
[05:13] He realized he could create his own life. He ended up starting two businesses.
[08:54] He was focusing on adding skill sets. All these skill sets added up and helped propel him.
[11:35] You can cry about this or just get busy making more money.
[12:44] Life happens for us. It doesn’t happen to us. It doesn’t matter what happened. You get to choose the reason it happened and you get to choose the reaction you get.
[15:57] You get a chance to act and then react. That is how you make a really great life.
[19:11] There is joy in achieving a challenge that is unknown.
[25:24] Artificial intelligence helps accelerate your intelligence and productivity.
[28:01] Intelligence is what leads to all the other things.
[30:42] You need to talk to AI like a human.
[32:27] Remembering to think of AI as both a mentor and an employee is very helpful.
[34:30] “When one person teaches, two people learn.”
[36:20] Stories shape our entire world. We all live in a story. We are telling ourselves stories all the time.
[37:45] What story do I want to be in?